12 ms·

What I truly don’t understand is why everyone decided they needed their own streaming platforms. What’s the strategy there? Why does Disney need to invest resou

by dcow 4y ago

What I truly don’t understand is why everyone decided they needed their own streaming platforms. What’s the strategy there? Why does Disney need to invest resources into Disney+ when they can just sell the rights to their content to one or two Streaming platforms and make more money? Did they think it would be cheaper to build their own platforms? Same for all the others. Who cares if Netflix owns the streaming user-base if you’re still making more money off the content? Is there some user data play I’m not aware of?

gnicholas 4y ago
> Why does Disney need to invest resources into Disney+ when they can just sell the rights to their content to one or two Streaming platforms and make more money? I think they assume they can make more money doing it themselves. They can probably generate more revenue, but the question is whether they end up ahead after accounting for the cost of creating and maintaining the platform.
- nicce 4y ago
  Based on the amount of originals Netflix has produced, the revenue should be more than enough for creating and maintaining the platform.
coolspot 4y ago
Well, if everyone uses Netflix and content owners don’t have their own platforms, then Netflix can twist their hands to get better deals on content, because they are the only game in town.
erehweb 4y ago
Disney is very protective of its brand, so having its own platform makes it very easy to control how its content is distributed / recommended / categorized. Plus they get to see micro details on how people engage with it - is there a spot in a film that is too tense, and kids stop? Or where action flags, and people take a break?
nmz 4y ago
Considering how many companies Disney has been acquiring. It is absolutely the right choice.
fundad 4y ago
It was a ZIRP thing
nonethewiser 4y ago
> Why does Disney need to invest resources into Disney+ when they can just sell the rights to their content to one or two Streaming platforms and make more money? Is this true? Presumably their intention is to make more money by doing it themselves.
mk89 4y ago
I see this trend increasing a bit for everything else too: companies are realizing that their brands are slowly degrading when they outsource "just the e-commerce/delivery part", because they realized a bit too late that it's not "just" the delivery part. All these centralized platforms (amazon, netflix, ...huge brands acting as a single marketplace) own (or, ... are "aware of") metadata about your content, e.g., what people like, what they buy, etc. Which is what content creators need to build more content. Shall we even talk about the "copy/paste" of products/shows (see Amazon Basic brands), I guess Netflix did the same (from sellers they became producers). That's when things have to come to a hard stop. That's my 2 cents. I am still surprised that services like Spotify and Deezer exist - you pay X euro/month but you get a s*tload of music, which should cover 90% of what people search for. Maybe the "delivery first, producing later" doesn't apply there, I guess.

by dcow 4y ago

gnicholas 4y ago

> Why does Disney need to invest resources into Disney+ when they can just sell the rights to their content to one or two Streaming platforms and make more money? I think they assume they can make more money doing it themselves. They can probably generate more revenue, but the question is whether they end up ahead after accounting for the cost of creating and maintaining the platform.

nicce 4y ago
Based on the amount of originals Netflix has produced, the revenue should be more than enough for creating and maintaining the platform.

coolspot 4y ago

Well, if everyone uses Netflix and content owners don’t have their own platforms, then Netflix can twist their hands to get better deals on content, because they are the only game in town.

erehweb 4y ago

Disney is very protective of its brand, so having its own platform makes it very easy to control how its content is distributed / recommended / categorized. Plus they get to see micro details on how people engage with it - is there a spot in a film that is too tense, and kids stop? Or where action flags, and people take a break?

nmz 4y ago

Considering how many companies Disney has been acquiring. It is absolutely the right choice.

fundad 4y ago

It was a ZIRP thing

nonethewiser 4y ago

> Why does Disney need to invest resources into Disney+ when they can just sell the rights to their content to one or two Streaming platforms and make more money? Is this true? Presumably their intention is to make more money by doing it themselves.

mk89 4y ago

I see this trend increasing a bit for everything else too: companies are realizing that their brands are slowly degrading when they outsource "just the e-commerce/delivery part", because they realized a bit too late that it's not "just" the delivery part. All these centralized platforms (amazon, netflix, ...huge brands acting as a single marketplace) own (or, ... are "aware of") metadata about your content, e.g., what people like, what they buy, etc. Which is what content creators need to build more content. Shall we even talk about the "copy/paste" of products/shows (see Amazon Basic brands), I guess Netflix did the same (from sellers they became producers). That's when things have to come to a hard stop. That's my 2 cents. I am still surprised that services like Spotify and Deezer exist - you pay X euro/month but you get a s*tload of music, which should cover 90% of what people search for. Maybe the "delivery first, producing later" doesn't apply there, I guess.