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Facebook use among teens dropped from 71% in 2014-15 to 32% in 2022

sharemywin 4y ago
YouTube is the platform most commonly used by teens, with 95% of those ages 13 to 17 saying they have ever used it, according to a Center survey conducted April 14-May 4, 2022, that asked about 10 online platforms. Two-thirds of teens report using TikTok, followed by roughly six-in-ten who say they use Instagram (62%) and Snapchat (59%). Much smaller shares of teens say they have ever used Twitter (23%), Twitch (20%), WhatsApp (17%), Reddit (14%) and Tumblr (5%). I love how easy it is to create an account on youtube and turn the settings to allow over 18 content. reminds me of the time a friend talked about how they had the wifi locked down and when the kid was an adult he said oh ya I used to just use the neighbors wifi
- xqcgrek2 4y ago
  Twitch and Reddit being that low is unexpected to me, given those platforms are filled with teenagers. I suppose they are not representative of the teen population.
  - epolanski 4y ago
    Twitch has niche-r demographics: - predominantly male, thus you're already capped at more or less 50% - predominantly gamer, thus you already have to cut that 50% by some more - predominantly PC gamer (good reduction in demographics) - of those games, it's mostly competitive online games (yet another reduction in demographics) - speaks the same language and can comprehend his favorite streamer (a huge reduction in demographics) - will choose to watch a longer, unformatted content of his favorite streamer playing his favorite game over watching the same content, edit, with highlights, etc on his Youtube channel Twitch's greatness isn't that 27% is quite a striking number, but it's revenue per user I believe is quite higher than any other social out there.
  - theoldlove 4y ago
    10 years ago Reddit felt like it was full of teens, but today to me it feels like a bunch of twenty somethings (or older). The thing about teens is that they age out of being teens pretty fast.
    - rchaud 4y ago
      I came to the opposite conclusion. 10 years ago, I was in my 20s and Reddit seemed like it was mostly college-aged people. These days I can tell from the comments that people on Reddit skew a lot younger. One quick proxy for age on Reddit is to see how many people are using the official app instead of the third-party, ad-free ones that came first, usually more than a decade ago.
      - dagw 4y ago
        One quick proxy for age on Reddit is to see how many people are using the official app instead of the third-party Are teenagers more or less likely to use the official app do you think?
        rchaud 4y ago
        I'd say they're more likely to use the official app, as that is what is advertised when people land on Reddit on mobile browsers. The unofficial API-based apps also don't have a lot of the "features" of the official app like paid skins/avatars, live streaming and others. The younger gen seems to have adopted these more than the older gen, which consider it a tacked-on thing that doesn't really improve Reddit.
      - hammyhavoc 4y ago
        It obviously depends on the subs you frequent. If you frequent subs aimed at intellectual discourse and productive output rather than fandoms or pop culture, of course you're going to get an older crowd. You visit the sub for a specific YouTuber or Twitch streamer, or even a modern and relatively recently released video game, they're going to skew teenage.
      - decafninja 4y ago
  - dagw 4y ago
    Certainly among my teenage daughter and her friends, implying that someone is active on Reddit is used as an insult. Being on Reddit is even less cool than being on Facebook.
- sharemywin 4y ago
  discord isn't on there.
prng2021 4y ago
“The analysis in this report is based on a self-administered web survey conducted from April 14 to May 4, 2022, among a sample of 1,316 dyads, with each dyad (or pair) comprised of one U.S. teen ages 13 to 17 and one parent per teen.” Reporting statistics across a combined user base of billions, using a sample size of 1300 teens and 1300 parents??? What a joke. Should this kind of useless research really be discussed and spread around the internet?
- dragontamer 4y ago
  Have you studied sampling theory or probability? As long as you have ~10+ in each category, your sample is large enough for a meaningful result. If you have less than 10, you might still have a good sample, but you might need to do a more accurate statistical test to find out. That is, if you sample 1000 people, you are good from 1% to 99% range (where you'd have 990 to 10, and 10-to-990 respectively). But you can't draw conclusions if your results say 99.5% (because then you'd only have 995-to-5, and 5 is smaller than 10). If you split the sample into further groups (yes, no, maybe), each grouping should have 10+ results in it if you want anything close to the truth.
  - prng2021 4y ago
    Lol
- nh23423fefe 4y ago
  Skepticism is best applied by the informed. Otherwise it's just ignorance.
acheron 4y ago
> Instagram (62%) I don't use Facebook, I use [thing that is also Facebook]!
w0z_ 4y ago
TikTok mastered delivering the most relevant content in the quickest manner. Facebook is over-moderated and delivers extremely low-quality content. Their Instagram division got a bit better and is the only relevant competitor, however Reels is still highly unusable in Search form if you're looking for new, quality, and unique niche content. If you're 18 years old and want to learn to fix a plumbing leak quickly, TikTok can deliver you a high quality video with the learning aspect done in 30-60 seconds. YouTube, you have to sit through 10 minutes of SEO / filler content, skip to 3/4 the way, and watch the process slowly because they prioritize 15-20 minute videos.
- rvz 4y ago
  > If you're 18 years old and want to learn to fix a plumbing leak quickly, TikTok can deliver you a high quality video with the learning aspect done in 30-60 seconds. The video equivalent of the 'Learn X in 24 hours' garbage video courses but with 100x the manipulation, scams and prioritizing creators who have already gamed the so-called 'recommendation algorithm' and have drowned out other creators all in the name of the user being addicted to the new digital crack / cocaine. Facebook was the last decade's trendy digital cocaine. TikTok is a no better digital drug but even worse.
  - w0z_ 4y ago
    Anytime I need to fix something in my house, I research it via Bob Villa or ThisOldHouse and cross-reference TikTok videos to see what people & professionals are actually doing in quick-video form. I'm not quite sure what your angle is for this example, TikTok clearly serves low-follower & low-view videos in their algorithm. It's probably about every 1 in 8 videos if you scroll on the FYP. Each video is given a 1000-view chance to see if it gets boosted further. Depending on what you like is what you're served, so if you like Home DIY videos & follow those accounts - you'll be served that. They then mesh in the more popular videos depending on external likes of people you follow, general trending (probably 1 in every 5 videos), and location. If people are telling me TikTok serves scam, manipulating content... it's because of the videos they liked & people they follow. I doubt their account is dedicated to looking up SDR radios, fixing electronics, and general DIY videos. It's incredibly easy to test this. There's a rough 4-week learning curve per account created that fine-tunes the content delivered to the user.
TRiG_Ireland 4y ago
Buried in the link to the methodology PDF at the end of the article, we can correct the headline: "Facebook use among U.S. teens ..."

YouTube is the platform most commonly used by teens, with 95% of those ages 13 to 17 saying they have ever used it, according to a Center survey conducted April 14-May 4, 2022, that asked about 10 online platforms. Two-thirds of teens report using TikTok, followed by roughly six-in-ten who say they use Instagram (62%) and Snapchat (59%). Much smaller shares of teens say they have ever used Twitter (23%), Twitch (20%), WhatsApp (17%), Reddit (14%) and Tumblr (5%). I love how easy it is to create an account on youtube and turn the settings to allow over 18 content. reminds me of the time a friend talked about how they had the wifi locked down and when the kid was an adult he said oh ya I used to just use the neighbors wifi

xqcgrek2 4y ago
Twitch and Reddit being that low is unexpected to me, given those platforms are filled with teenagers. I suppose they are not representative of the teen population.
- epolanski 4y ago
  Twitch has niche-r demographics: - predominantly male, thus you're already capped at more or less 50% - predominantly gamer, thus you already have to cut that 50% by some more - predominantly PC gamer (good reduction in demographics) - of those games, it's mostly competitive online games (yet another reduction in demographics) - speaks the same language and can comprehend his favorite streamer (a huge reduction in demographics) - will choose to watch a longer, unformatted content of his favorite streamer playing his favorite game over watching the same content, edit, with highlights, etc on his Youtube channel Twitch's greatness isn't that 27% is quite a striking number, but it's revenue per user I believe is quite higher than any other social out there.
- theoldlove 4y ago
  10 years ago Reddit felt like it was full of teens, but today to me it feels like a bunch of twenty somethings (or older). The thing about teens is that they age out of being teens pretty fast.
  - rchaud 4y ago
    I came to the opposite conclusion. 10 years ago, I was in my 20s and Reddit seemed like it was mostly college-aged people. These days I can tell from the comments that people on Reddit skew a lot younger. One quick proxy for age on Reddit is to see how many people are using the official app instead of the third-party, ad-free ones that came first, usually more than a decade ago.
    - dagw 4y ago
      One quick proxy for age on Reddit is to see how many people are using the official app instead of the third-party Are teenagers more or less likely to use the official app do you think?
      - rchaud 4y ago
        I'd say they're more likely to use the official app, as that is what is advertised when people land on Reddit on mobile browsers. The unofficial API-based apps also don't have a lot of the "features" of the official app like paid skins/avatars, live streaming and others. The younger gen seems to have adopted these more than the older gen, which consider it a tacked-on thing that doesn't really improve Reddit.
    - hammyhavoc 4y ago
      It obviously depends on the subs you frequent. If you frequent subs aimed at intellectual discourse and productive output rather than fandoms or pop culture, of course you're going to get an older crowd. You visit the sub for a specific YouTuber or Twitch streamer, or even a modern and relatively recently released video game, they're going to skew teenage.
    - decafninja 4y ago
- dagw 4y ago
  Certainly among my teenage daughter and her friends, implying that someone is active on Reddit is used as an insult. Being on Reddit is even less cool than being on Facebook.
sharemywin 4y ago
discord isn't on there.

prng2021 4y ago

“The analysis in this report is based on a self-administered web survey conducted from April 14 to May 4, 2022, among a sample of 1,316 dyads, with each dyad (or pair) comprised of one U.S. teen ages 13 to 17 and one parent per teen.” Reporting statistics across a combined user base of billions, using a sample size of 1300 teens and 1300 parents??? What a joke. Should this kind of useless research really be discussed and spread around the internet?

dragontamer 4y ago
Have you studied sampling theory or probability? As long as you have ~10+ in each category, your sample is large enough for a meaningful result. If you have less than 10, you might still have a good sample, but you might need to do a more accurate statistical test to find out. That is, if you sample 1000 people, you are good from 1% to 99% range (where you'd have 990 to 10, and 10-to-990 respectively). But you can't draw conclusions if your results say 99.5% (because then you'd only have 995-to-5, and 5 is smaller than 10). If you split the sample into further groups (yes, no, maybe), each grouping should have 10+ results in it if you want anything close to the truth.
- prng2021 4y ago
  Lol
nh23423fefe 4y ago
Skepticism is best applied by the informed. Otherwise it's just ignorance.

acheron 4y ago

> Instagram (62%) I don't use Facebook, I use [thing that is also Facebook]!

w0z_ 4y ago

TikTok mastered delivering the most relevant content in the quickest manner. Facebook is over-moderated and delivers extremely low-quality content. Their Instagram division got a bit better and is the only relevant competitor, however Reels is still highly unusable in Search form if you're looking for new, quality, and unique niche content. If you're 18 years old and want to learn to fix a plumbing leak quickly, TikTok can deliver you a high quality video with the learning aspect done in 30-60 seconds. YouTube, you have to sit through 10 minutes of SEO / filler content, skip to 3/4 the way, and watch the process slowly because they prioritize 15-20 minute videos.

rvz 4y ago
> If you're 18 years old and want to learn to fix a plumbing leak quickly, TikTok can deliver you a high quality video with the learning aspect done in 30-60 seconds. The video equivalent of the 'Learn X in 24 hours' garbage video courses but with 100x the manipulation, scams and prioritizing creators who have already gamed the so-called 'recommendation algorithm' and have drowned out other creators all in the name of the user being addicted to the new digital crack / cocaine. Facebook was the last decade's trendy digital cocaine. TikTok is a no better digital drug but even worse.
- w0z_ 4y ago
  Anytime I need to fix something in my house, I research it via Bob Villa or ThisOldHouse and cross-reference TikTok videos to see what people & professionals are actually doing in quick-video form. I'm not quite sure what your angle is for this example, TikTok clearly serves low-follower & low-view videos in their algorithm. It's probably about every 1 in 8 videos if you scroll on the FYP. Each video is given a 1000-view chance to see if it gets boosted further. Depending on what you like is what you're served, so if you like Home DIY videos & follow those accounts - you'll be served that. They then mesh in the more popular videos depending on external likes of people you follow, general trending (probably 1 in every 5 videos), and location. If people are telling me TikTok serves scam, manipulating content... it's because of the videos they liked & people they follow. I doubt their account is dedicated to looking up SDR radios, fixing electronics, and general DIY videos. It's incredibly easy to test this. There's a rough 4-week learning curve per account created that fine-tunes the content delivered to the user.

TRiG_Ireland 4y ago

Buried in the link to the methodology PDF at the end of the article, we can correct the headline: "Facebook use among U.S. teens ..."