>so it has no adverts // Not quite true. It has adverts on the Friday Night spot, and probably on Breakfast TV, and the One Show (evening talk show) -- they're

>so it has no adverts // Not quite true. It has adverts on the Friday Night spot, and probably on Breakfast TV, and the One Show (evening talk show) -- they're just posed as "we chat to $actor who has a movie out now", or "$author has a book or now, here they are to talk to us". But they do disallow small businesses, and they only advertise their own media offerings (and no, they're not just 'trails' as they sometimes don't even tell you when it's on). Maybe it's better overall, to I only see it a couple of times a year and it seems to adopt all the worst traits of commercial TV; even if there adverts are less intrusive.