The way to "fix" meat consumption is to ensure that the externalities are accounted for in their cost (which currently isn't). In fact, this applies to _everyth

The way to "fix" meat consumption is to ensure that the externalities are accounted for in their cost (which currently isn't). In fact, this applies to _everything_, not just red meat. Meat that has less externalities will surely be cheaper then - such as chicken/poultry, and even fish or insect proteins. The fact that the paid cost of red meat for a consumer is not reflective of their true cost is the meat of the issue to me.