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Google could stop sending traffic to webmasters and pivot to directly providing answers based on scraped data long, long ago, but Google knew webmasters would b
by anileated 4y ago
Google could stop sending traffic to webmasters and pivot to directly providing answers based on scraped data long, long ago, but Google knew webmasters would be up in arms over such a blatant bait and switch taking away their traffic and revenue.
OpenAI subverted this by riding on the “open” part of their name at first—before doing a 180-degree turn and selling out to Microsoft.
- mejutoco 4y agoI think it is more a case of the advertisers, since there would be little opportunity to show ads. Receiving traffic to sites is nice, especially for already highly-ranked results, but these are not the people buying the ads.
- anileated 4y agoThey could just as easily show ads in answers, the advertisers wouldn’t care. In fact, I can see how a major advertiser would rather prefer that an ad is shown in Google’s own trusted UI rather than on some random website next to who knows what sort of content (that motivation is behind YouTube’s “demonetization”).
- mejutoco 4y agoI was referring to google‘s one ui but I agree with you. I am wondering if all the going back and forth by not finding what you are looking for increased the ad numbers (even if short term).