4 ms·

These market share numbers cannot be right, can they? iPhones represent maybe 20% of smartphones in use, and Macs are maybe 15% of all desktops. There's no wa

These market share numbers cannot be right, can they? iPhones represent maybe 20% of smartphones in use, and Macs are maybe 15% of all desktops. There's no way that Apple Mail has 60% of the email market.

Gigachad 3y ago
Depends on your market/country. In the US for young people, iPhones make up 87% currently. The global average is mostly dictated by whatever India and China use which is low budget androids. But for sending emails, you are often sending to specific countries only.
- zarzavat 3y ago
  Android is dominant in pretty much the entire world except for the US and Canada (maybe some European counties too). Dollars are expensive, and iPhones are priced in dollars. Plus, iMessage is a must have in the US but nobody cares about it outside of the US. I have more digits than iMessages I have sent in my lifetime.
  - Gigachad 3y ago
    It’s the majority in Australia too. Point is that the global stats look nothing like the localised user stats most people here would be emailing.
  - sbuk 3y ago
    Your immediate and slightly extended circle doesn’t equate to the entire planet. In the UK for instance, it’s closer to 50/50. Also, much like Windows on the desktop, the email side of things is going to be skewed by business use; I would wager (without the data to hand) that iPhone and iOS is dominant in business, due to the perceived notion of better security and similarity across devices. Though the majority of mailflow globally is spam, or at least greymail, business email outweighs personal use of email. It’s also likely that the majority of Android handsets are merely used as dumb-phones based on engagement. Based on app metrics, iPhone users are more likely to use their device. That is why iOS mail in particular has the market share.
    - peoplefromibiza 3y ago
      > Your immediate and slightly extended circle doesn’t equate to the entire planet. Doesn't mean he wasn't right. iOS is majority in a handful of countries, mostly small very rich countries (Monaco, Norway, Denmark), North America and Japan (probably Australia too by a smallmargin) and North Korea. In UK to situation is 53% Android, 46% iOS, which is kinda strange for UK, the country of London, the temple of global finance. Being majority in UK is like having 80% of the market in Germany. > Based on app metrics, iPhone users are more likely to use their device. that's some spurious correlation there! of course app metrics say that, Android users can use a web app! They aren't trained to only use whatever Apple wants them to use.
      - Wowfunhappy 3y ago
        > and North Korea Wait, what? Really?
        wkat4242 3y ago
        I'm sure they meant South Korea :) Although I'd personally expect Samsung to be huge there as it's their home market. I have to agree overall though. Here in Spain most people use Android and midrange ones at that. If you see an iphone it's usually ancient or an SE or simply in the hands of a tourist. For a normal Spanish wage an iphone is just too expensive. And the SE with its 7 year old design just not interesting enough for the huge price they still cost here.
        peoplefromibiza 3y ago
        Yep. As of January 2023, the percentage of mobile users who use iOS-based mobile devices is higher in North Korea than in any other country in the world. This trend is somewhat surprising, as iPhones are not legally available in North Korea. However, iPhones are considered much more secure than the phones which are legally available in the country, which consumers believe are often monitored by the totalitarian government of North Korean dictator Kim Jong-un. In light of this concern, a robust underground market for iPhones has emerged.
- peoplefromibiza 3y ago
  > In the US for young people, iPhones make up 87% currently. but the global US market is 55/45 not really a huge difference > The global average is mostly dictated by whatever India and China use Not really. It also depends on market penetration, in the west is around >90%, In China is below 50%, in India ~60%. OTOH the fact that billion people can effectively communicate using cheap Android phones, means that expensive iPhones are not actually a necessity, but a luxury, we could get rid of them and still be able to do what we already do everyday. I
Illniyar 3y ago
This statistics are misleading as they often rely on tracking images. But all outlooks don't load images by default.
jsnell 3y ago
I think what is happening is that Apple Mail prefetches all images when the email is received (over a privacy-preserving proxy). So the Apple Mail users show up as opening every single email, which also artificially boosts their market share. For most other clients, not only does the user need to open the email but they also need to allow images to be shown for that sender. This will artificially deflate both open rates and market share.
- someweirdperson 3y ago
  > I think what is happening is that Apple Mail prefetches all images when the email is received (over a privacy-preserving proxy). How does this privacy-preserving work, where the leak is the specific resource being read?
  - zwily 3y ago
    Doesn’t leak your IP address. It also doesn’t tell the server you opened the email, or when you opened it, because it always fetched them whether you open or not. Basically all the server learns is that the email address went to an Apple Mail client.
deleted 3y ago
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Gigachad 3y ago

Depends on your market/country. In the US for young people, iPhones make up 87% currently. The global average is mostly dictated by whatever India and China use which is low budget androids. But for sending emails, you are often sending to specific countries only.

zarzavat 3y ago
Android is dominant in pretty much the entire world except for the US and Canada (maybe some European counties too). Dollars are expensive, and iPhones are priced in dollars. Plus, iMessage is a must have in the US but nobody cares about it outside of the US. I have more digits than iMessages I have sent in my lifetime.
- Gigachad 3y ago
  It’s the majority in Australia too. Point is that the global stats look nothing like the localised user stats most people here would be emailing.
- sbuk 3y ago
  Your immediate and slightly extended circle doesn’t equate to the entire planet. In the UK for instance, it’s closer to 50/50. Also, much like Windows on the desktop, the email side of things is going to be skewed by business use; I would wager (without the data to hand) that iPhone and iOS is dominant in business, due to the perceived notion of better security and similarity across devices. Though the majority of mailflow globally is spam, or at least greymail, business email outweighs personal use of email. It’s also likely that the majority of Android handsets are merely used as dumb-phones based on engagement. Based on app metrics, iPhone users are more likely to use their device. That is why iOS mail in particular has the market share.
  - peoplefromibiza 3y ago
    > Your immediate and slightly extended circle doesn’t equate to the entire planet. Doesn't mean he wasn't right. iOS is majority in a handful of countries, mostly small very rich countries (Monaco, Norway, Denmark), North America and Japan (probably Australia too by a smallmargin) and North Korea. In UK to situation is 53% Android, 46% iOS, which is kinda strange for UK, the country of London, the temple of global finance. Being majority in UK is like having 80% of the market in Germany. > Based on app metrics, iPhone users are more likely to use their device. that's some spurious correlation there! of course app metrics say that, Android users can use a web app! They aren't trained to only use whatever Apple wants them to use.
    - Wowfunhappy 3y ago
      > and North Korea Wait, what? Really?
      - wkat4242 3y ago
        I'm sure they meant South Korea :) Although I'd personally expect Samsung to be huge there as it's their home market. I have to agree overall though. Here in Spain most people use Android and midrange ones at that. If you see an iphone it's usually ancient or an SE or simply in the hands of a tourist. For a normal Spanish wage an iphone is just too expensive. And the SE with its 7 year old design just not interesting enough for the huge price they still cost here.
      - peoplefromibiza 3y ago
        Yep. As of January 2023, the percentage of mobile users who use iOS-based mobile devices is higher in North Korea than in any other country in the world. This trend is somewhat surprising, as iPhones are not legally available in North Korea. However, iPhones are considered much more secure than the phones which are legally available in the country, which consumers believe are often monitored by the totalitarian government of North Korean dictator Kim Jong-un. In light of this concern, a robust underground market for iPhones has emerged.
peoplefromibiza 3y ago
> In the US for young people, iPhones make up 87% currently. but the global US market is 55/45 not really a huge difference > The global average is mostly dictated by whatever India and China use Not really. It also depends on market penetration, in the west is around >90%, In China is below 50%, in India ~60%. OTOH the fact that billion people can effectively communicate using cheap Android phones, means that expensive iPhones are not actually a necessity, but a luxury, we could get rid of them and still be able to do what we already do everyday. I

Illniyar 3y ago

This statistics are misleading as they often rely on tracking images. But all outlooks don't load images by default.

jsnell 3y ago

I think what is happening is that Apple Mail prefetches all images when the email is received (over a privacy-preserving proxy). So the Apple Mail users show up as opening every single email, which also artificially boosts their market share. For most other clients, not only does the user need to open the email but they also need to allow images to be shown for that sender. This will artificially deflate both open rates and market share.

someweirdperson 3y ago
> I think what is happening is that Apple Mail prefetches all images when the email is received (over a privacy-preserving proxy). How does this privacy-preserving work, where the leak is the specific resource being read?
- zwily 3y ago
  Doesn’t leak your IP address. It also doesn’t tell the server you opened the email, or when you opened it, because it always fetched them whether you open or not. Basically all the server learns is that the email address went to an Apple Mail client.

deleted 3y ago

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