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I've been in the direct response industry as well for a while and kind of at a loss for what to do. Being a small time app developer and seller of random thing
by WaitWhatHuh 3y ago
I've been in the direct response industry as well for a while and kind of at a loss for what to do.
Being a small time app developer and seller of random things. I can't afford these new CPMs, $15 - $50 is a LONG shot compared to 2019 and paying $3-5 CPM.
Mind you I've spent close to $400k between Fb/Snapchat/Tiktok.
What do I do now that these companies have shut me out? Anything I build I can't see a path forward on acquiring customers without say buying email lists or hitting SMS lists. I feel very unfairly screwed.
- Aeolun 3y agoIs there anything inherent in your products (as opposed to someone elses) that entitles them to an audience?
- newaccount74 3y agoI think direct advertising for your products is a suckers game. You have to compete against everyone for ad spots, and there's always another company that has better margins who will outbid you. I've had success with two strategies: 1) Maintaining a semi-popular Open Source project adjacent to my app. The website of the open source project mentions my paid app. It's free advertising that noone can outbid. 2) Word-of-mouth: My app is recommended by users to others. It's also free advertising, you just need to make a nice product...