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I realizing I'm stereotyping, but it's with love (since I, myself, am an engineer, and I also carried this misconception around for a long time). But to explai
by timr 4y ago
I realizing I'm stereotyping, but it's with love (since I, myself, am an engineer, and I also carried this misconception around for a long time).
But to explain: in my experience, engineers are quick to complain about all forms of marketing, and dismiss email marketing in particular as "spam". OP was a specific example of an attitude I've encountered many times before -- taking this so far as to suggest acquiring the users was "just for spamming".
In addition to "all marketing email is spam", other non-truths that engineers believe about marketing:
* if you send more than one email about something, it's intrusive and a violation
* most people unsubscribe from marketing emails
* nobody sees ads
* people hate ads, and would opt-out of all advertising if they could