> virality matters more than how good the thing you're marketing actually is And people have reverse engineered how viral content on the Internet spreads, and

> virality matters more than how good the thing you're marketing actually is And people have reverse engineered how viral content on the Internet spreads, and there's entire playbooks on how content can go viral. Things like: - Is it short and quotable? - Does it trigger an emotional reaction? - Is it recent or related to current events? - Does it spark outrage? - Is it novel? - Is the author credible and do they have a large following? Basically any viral tweet are all those.