7 ms·

What in the world? I thought trademarks and copyright law were based on market and context? Now just using the word monster is too much for Monster Energy? Th

What in the world? I thought trademarks and copyright law were based on market and context? Now just using the word monster is too much for Monster Energy? They're lucky Bobby Pickett let them use the word Monster for their chemical water company if these things can be applied this broadly...

burnte 4y ago
Yeah, a good lawyer will actually be able to get Monster to settle, or at least win in court. This is a huge reach, no judge will ever say games and drinks are too closely related.
- onion2k 4y ago
  Except... Monster sponsor a lot of gaming things, so they might have applied for and been granted ownership of "Monster" as a trademark, designmark, and copyright within the gaming market as well. Also, I think there's at least one Monster branded supercross video game. They also have https://twitter.com/MonsterGaming https://twitter.com/MonsterGaming Suggesting they only have drinks interests is not correct.
  - jackmott 4y ago
    [dead]
  - failrate 4y ago
    They registered "monster energy" and included games in the sea of producr categories: https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4805:lk94p7.2.16 https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4805:lk...
schiffern 4y ago
>I thought trademarks were based on market and context? They are. Monster Energy holds trademark SN 97273630,[0] which covers: "Downloadable virtual goods in the field of beverages, food, supplements, sports, gaming, music, and apparel" ...among many other things. [0] (basic search for 97273630, change "field" dropdown to serial number) https://www.uspto.gov/trademarks/search https://www.uspto.gov/trademarks/search
- thfuran 4y ago
  Since when is "beverages, food, supplements, sports, gaming, music, and apparel" a field?
  - JohnFen 4y ago
    They're different categories. When you register a trademark, you specify which categories the trademark applies in. Those are the ones Monster chose. An interesting side-note -- a company actually has to be using the trademark in commerce in the specified categories in order to qualify for trademark protection. This implies that Monster has products on the market of each type in the list.
    - thfuran 4y ago
      >They're different categories. I quite agree, which is why I'd expect them to be referred to as fields rather than field.
    - corvec 4y ago
      They apparently have a video game series - Monster Energy Supercross 1-5: The Official Videogame. https://en.wikipedia.org/wiki/Monster_Energy_Supercross%3A_The_Official_Videogame https://en.wikipedia.org/wiki/Monster_Energy_Supercross%3A_T...
      - 3guk 4y ago
        Owned and developed by Milestone I believe.

burnte 4y ago

Yeah, a good lawyer will actually be able to get Monster to settle, or at least win in court. This is a huge reach, no judge will ever say games and drinks are too closely related.

onion2k 4y ago
Except... Monster sponsor a lot of gaming things, so they might have applied for and been granted ownership of "Monster" as a trademark, designmark, and copyright within the gaming market as well. Also, I think there's at least one Monster branded supercross video game. They also have https://twitter.com/MonsterGaming https://twitter.com/MonsterGaming Suggesting they only have drinks interests is not correct.
- jackmott 4y ago
  [dead]
- failrate 4y ago
  They registered "monster energy" and included games in the sea of producr categories: https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4805:lk94p7.2.16 https://tmsearch.uspto.gov/bin/showfield?f=doc&state=4805:lk...

schiffern 4y ago

>I thought trademarks were based on market and context? They are. Monster Energy holds trademark SN 97273630,[0] which covers: "Downloadable virtual goods in the field of beverages, food, supplements, sports, gaming, music, and apparel" ...among many other things. [0] (basic search for 97273630, change "field" dropdown to serial number) https://www.uspto.gov/trademarks/search https://www.uspto.gov/trademarks/search

thfuran 4y ago
Since when is "beverages, food, supplements, sports, gaming, music, and apparel" a field?
- JohnFen 4y ago
  They're different categories. When you register a trademark, you specify which categories the trademark applies in. Those are the ones Monster chose. An interesting side-note -- a company actually has to be using the trademark in commerce in the specified categories in order to qualify for trademark protection. This implies that Monster has products on the market of each type in the list.
  - thfuran 4y ago
    >They're different categories. I quite agree, which is why I'd expect them to be referred to as fields rather than field.
  - corvec 4y ago
    They apparently have a video game series - Monster Energy Supercross 1-5: The Official Videogame. https://en.wikipedia.org/wiki/Monster_Energy_Supercross%3A_The_Official_Videogame https://en.wikipedia.org/wiki/Monster_Energy_Supercross%3A_T...
    - 3guk 4y ago
      Owned and developed by Milestone I believe.