4 ms·
For the NYT to verify their official accounts plus those of their reporters (using the Twitter Blue Affiliations feature) would be $1m annually. This, for a bud
by runako 4y ago
For the NYT to verify their official accounts plus those of their reporters (using the Twitter Blue Affiliations feature) would be $1m annually. This, for a budget line item that has heretofore been $0. In this economy, that's a reach.
I don't think the NYT is worried about "reach."
- tick_tock_tick 4y ago> I don't think the NYT is worried about "reach." LOL they are desperate for reach. Incredibly so; have you not listen to any podcast by them? They are begging people to go to their site. They get a fraction of the organic traffic they used to and nearly everything is driven from other site like Twitter, Google News, Facebook, etc. The internet age has not been kind to classic news orgs.
- astrange 4y agoThe NYT has been doing great recently. They're probably the legacy news company that's doing the best online of anyone. That's on the strength of having a lot of verticals like games, recipes and Wirecutter though.
- adamrezich 4y agohave you seen @nyttypos and (to a lesser extent) @nyt_diff? NYT online editorial standards are hilariously abysmal. https://twitter.com/nyttypos https://twitter.com/nyttypos https://twitter.com/nyt_diff https://twitter.com/nyt_diff
- astrange 4y agoYeah and it doesn't matter.
- adamrezich 4y agocorrectly writing words and punctuation on the page digitally printed by "the legacy news company that's doing the best online of anyone" doesn't matter at all? isn't that like the bare minimum of what their job consists of?
- astrange 4y agoI was responding to a post saying they weren't getting online traffic by saying they are getting online traffic. Nothing about the quality of their content.
- mgiannopoulos 4y agoHow do you get the 1 million figure?
- brandonagr2 4y agoAn affiliated account to a verified org is $50 per month per seat, so NYT would have to authenticate 1,647 affiliated accounts to reach 1 million dollars per year
- runako 4y agoExactly this. Use the published number of reporters at the NYT and multiply.
- mgiannopoulos 4y agoAre all of these 1647 reporters (they have that many??) and posting on Twitter? That’s a lot of traffic generators or not. Surely they could just do the bulk with 100 or so.
- runako 4y agoYou're suggesting the NYT further tier its reporting ranks, along with all the internal difficulty that would entail. For ex: obviously the 100 have to include the most senior reporters, who are also older and therefore the least likely to create the viral content NYT wants affiliated with their account, so immediately they probably need to look at a much larger number. For another example: social media is different for each reader, or from the other side, each reporter has a constituency. In one season, the fashion reporters are driving views, while the following season it's the European war correspondents or the economics reporters (and all of these desks have subdivisions that wax and wane in popularity). And all that discussion so that they can spend $72k annually with Twitter, a y/o/y increase of $72k from last year. With no guarantees of reach, because the whole paid-only verification thing is an experiment that began an hour ago. Let me just say that this whole pitch is going to be...difficult... at the point in the economic cycle where we find ourselves.
- nonethewiser 4y ago> I don't think the NYT is worried about "reach." Then why are they on Twitter?
- throwmeaway1212 4y agoHaving a presence doesn't mean you can infer they are worried about not having a presence.