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Yup. I think the thing most people need to see at this point is that almost every car maker will follow GM at this. They would rather the Google deal where they
by agloe_dreams 4y ago
Yup. I think the thing most people need to see at this point is that almost every car maker will follow GM at this. They would rather the Google deal where they get a cut of the pie and some control rather than the nothing they get with Carplay/AA.
- MBCook 4y agoSo this is an anecdote, but… Last summer Apple said 78% of new car buyers want CarPlay. Not “or Android Auto”. CarPlay. (Note: may be US specific, don’t know) Someone tried to look it up and ask around. And the basic idea is that new cars are more expensive than ever and going up. And that means if you’re buying a new car (as opposed to used) you have more money. And, at least in the US, that correlates highly with iPhone ownership. If that’s true, that means that dropping CarPlay (even if you kept Android Auto, which GM isn’t) you’d be heavily annoying the vast majority of your buyers. Not 51%, but 78%. I don’t think you can remove CarPlay and succeed at this point. Consumer demand is too strong. Now add in Android Auto diehards.
- sircastor 4y agoThe OEM I worked for is a luxury brand, and its customers were overwhelmingly iPhone users.