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Of course they get attached. We get attached to appliances, and they don't even talk to us yet!

• techdragon 4y ago
  Obligatory proof of how easy (and quickly) it can be to manipulate you into (or for you to just accidentally) anthropomorphise an inanimate object… IKEA’s “Lamp” ad… https://www.youtube.com/watch?v=jU-cori12KU https://www.youtube.com/watch?v=jU-cori12KU Some background on the advert. https://en.m.wikipedia.org/wiki/Lamp_(advertisement) https://en.m.wikipedia.org/wiki/Lamp_(advertisement) And here’s the delightful follow up… Lamp 2 (for anyone that needs something positive after watching the ad… which i absolutely swear is just about a lamp) https://vimeo.com/289118085 https://vimeo.com/289118085
  • winrid 4y ago
    I'm so happy for this lamp's story arc.
    • techdragon 4y ago
      Me too! I didn’t know about the follow up advert until today actually. I found it while I was looking up my links. I’m so happy to have a happy ending redemption arc for the lamp… I shed more than a few tears over this advert over the last decade and a bit… it’s a fucking excellent work of how minimal you can be while maximising emotional content… the feeling that it’s not just one simple story of lamp to dumpster is truly the ending the story needs.