Then I'm sure you've seen Saul Bass' original proposal for the logo redesign. It's a 30 minute movie: https://www.youtube.com/watch?v=xKu2de0yCJI https://www.y

Then I'm sure you've seen Saul Bass' original proposal for the logo redesign. It's a 30 minute movie: https://www.youtube.com/watch?v=xKu2de0yCJI https://www.youtube.com/watch?v=xKu2de0yCJI And this is the same Saul Bass that designed other iconic logos (he name drops a bunch at 7m30s) and well as doing credit sequences for directors like Hitchcock and Scorcese: https://en.wikipedia.org/wiki/Saul_Bass https://en.wikipedia.org/wiki/Saul_Bass