I'm curious if there is actually something wrong with writing papers with the goal of winning cloud customers (one of the complaints in the Satrajit lawsuit imp

I'm curious if there is actually something wrong with writing papers with the goal of winning cloud customers (one of the complaints in the Satrajit lawsuit implies such). I've always worked from the belief that if a cloud company wants to invest in improved software or hardware that benefits me as a customer, that's a good thing that would make me consider them as a business partner.