2 ms·
I read a proposal by an ad agency, from a few years before this, for a makeover of AT&T's corporate look (it might have been this publication's direct ancestor)
by TMWNN 4y ago
I read a proposal by an ad agency, from a few years before this, for a makeover of AT&T's corporate look (it might have been this publication's direct ancestor). It included uniforms, vehicles, building logos, etc. I found amusing how the agency used a fictional regional Bell company as the example; I suppose there were so many that it made no sense to make one seem "preeminent" over others.
- mixdup 4y ago> I suppose there were so many that it made no sense to make one seem "preeminent" over others. Also, a good way to prevent leaks, even if inadvertent. Vendors working on something for "Alpha Bell" have no idea what it is. Granted, leaks in the 1960s weren't what they are today Also, there was a video version of the pitch you referred to: https://www.youtube.com/watch?v=xKu2de0yCJI https://www.youtube.com/watch?v=xKu2de0yCJI This design system was designed by Saul Bass
- TMWNN 4y agoYes, that's what I was thinking of; not something in print. Thank you for recognizing what I imperfectly described.