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You'll still need massive amounts of capital to market the film, and that is where they The Industry That Demands The Same Same captures you. If the product is
by bsenftner 4y ago
You'll still need massive amounts of capital to market the film, and that is where they The Industry That Demands The Same Same captures you. If the product is not just like all the others, the marketers have 0 idea how to sell it. I've been there: made a Mario style game for the original PSX during the 90's with a major animation studio... and no marketing firm could sell it, because at that time all PSX titles were "teen targeted" and they literally did not want to market the game because they themselves were not interested in playing it.
- silvestrov 4y agoI think this has changed with Netflix and other streamning services: if you can get Netflix to buy it then the only marketing needed for Netflix is to put the movie online. You no longer need to convince 1000s of cinemas and journalists that this movie is worth seeing.