Compared to Google, Bing is indeed a challenger startup. Microsoft could completely kill Bing in the EU with very little effect to their bottom line. But you

Compared to Google, Bing is indeed a challenger startup. Microsoft could completely kill Bing in the EU with very little effect to their bottom line. But you do bring up a good point. Why be so conservative if Bard isn't even tied in with Google search? My only guess is Google turning into a global whipping boy for fines has made them trigger shy.