I think it would change, but Rent is also not the right word. I'm familiar with Rent and I intuit what it means. I have access to an asset for a limited time,

I think it would change, but Rent is also not the right word. I'm familiar with Rent and I intuit what it means. I have access to an asset for a limited time, and then I can choose to continue renting it, or not. The decision is in my hands. License might be a better word. Because what they're selling is a "one time payment for use of this asset for an undetermined amount of time" - that's not "buy" but it's also not "rent". When my license ends it's likely I can't get another. Certainly its not my decision to make. The period of the license us unknown - till you block my account, till you go under, till you decide this service is no longer available, till _your_ license-to-license expires, and so on. So yeah, I don't think it's Rent.