> What brand? Yes, they developed and popularized the container workflow, The name of their company is synonymous with container technology, because they made

> What brand? Yes, they developed and popularized the container workflow, The name of their company is synonymous with container technology, because they made a nice UI. I think it's fair to say they have a brand. > but what does Docker the company have to offer me? Container registry? I can get that at a number of providers who will do their best to offer an API compatible service. That's exactly how they're killing their brand. Maybe it would be better to say they are failing to keep their brand relevant.