That isn't their intent at all here. You can view archive of the site and see that they were chasing trends, this was just their latest redesign that happened l

That isn't their intent at all here. You can view archive of the site and see that they were chasing trends, this was just their latest redesign that happened late 2014. Once you get past the cover page, they even had a very trendy full height drawing (that was removed in 2019). Contrast this to Berkshire Hathaway, no additional scripts (gtag excluded) or frameworks, no plethora of css defined. Now that is defining a strategy and never revisiting it. Including still using adobe pagemill to publish pages.