I love how all the marketing folks are piling on. Hindsight is twenty-twenty. McDonalds followed the social media best practices to a T and still got burned.

I love how all the marketing folks are piling on. Hindsight is twenty-twenty. McDonalds followed the social media best practices to a T and still got burned. While it's easy for the Chris Brogans of the world to create a new post about "Lessons Learned from McDonalds' McFail," the truth is, nobody thinks it will backfire until it does. That's the fundamental nature of disintermediation.