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> They need to release it now and see how the word is using it and tweak it accordingly. I don’t know. If you release something before it’s really ready you ca
by MBCook 4y ago
> They need to release it now and see how the word is using it and tweak it accordingly.
I don’t know. If you release something before it’s really ready you can shoot a whole category in the foot.
A 2005 iPhone would have been terrible. The 2007 iPhone was right on the edge of what was possible. A 2005 iPhone would have flopped because the tech would have held it back so bad.
Then there is the problem of why I’d want to use it.
There was a conversation on Dithering (I think) about this recently. The Apple Watch was still a watch and provided notifications. The iPhone was a phone and an iPod, plus the real internet. The iPad was a big iPhone. They all had predecessors so you sort of knew why you would want it. The value proposition was at least somewhat clear.
A VR/AR/MR headset is a totally new thing. For the vast number of people it doesn’t do what their X did but better. You have to convince/teach people why they need this and that’s a MUCH higher barrier than the iPhone/iPod/iPad/Apple Watch/Air Pods had.
The only thing that has shown some success is games. Apple is not good at games. They (as a company) just don’t ‘get it’. And if games was enough we’d see existing solutions be way more popular.
Plus the nausea issue is very real for a non-trivial portion of the population.
Maybe things have passed that magic threshold where, like the iPhone, little additions have added together enough to make Apple’s thing feel way more necessary that what existed before. But I’m skeptical.
They need Mario, VisiCalc, Word Perfect, Sonic, Page Maker, something to be their killer app.