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Somewhat tangential, the second graph shows not just Amazon, but every big tech’s advertising revenue growing like crazy year over year from 2016 to 2021, parti
by oefrha 4y ago
Somewhat tangential, the second graph shows not just Amazon, but every big tech’s advertising revenue growing like crazy year over year from 2016 to 2021, particularly Google and Facebook. Growth slowed a bit in 2020 (still grew nonetheless) but rebounded hard in 2021. Excuse the question from someone who don’t pay attention to the ad industry at all: WTF happened to the popular narrative at the time that companies were cutting ad spend during covid?
- Macha 4y agoIt was very short lived as an overall trend and while some big physical venue based advertising (e.g. for Disneyland) did stay low for years, online and digital products (like say Disney+) more than made up for it