3 ms·
>viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view
by rasz 4y ago
>viewing a slow-motion ad increases feelings of immersion, which in turn lead consumers to expect greater hedonic value from the featured product and thus view it as more luxurious.
Not limited to ads. Number of products deliberately slow down some functions/aspects objectively worsening functionality, but the effect increases perceived value.
- Tape Decks used to open tape drawers veeery slowly, the slower the "better".
- adding mass to objects even when their main purpose depends on users moving them.
- refulgentis 4y agoI forgot about that with tape decks. It’s been 27 years probably and as soon as you say it I feel it again. It was so luxurious and tactile. Like a spaceship version of that physical aspect people love of vinyl
- guntherhermann 4y ago> - adding mass to objects even when their main purpose depends on users moving them. I prefer a heavier mouse to a flyaway one. For me it is not "objectively worse", it is subjectively better! Flimsy, lightweight electronics are a scourge.
- moron4hire 4y agoI have cracked open my computer mice and have glued pennies inside to add weight.
- hgsgm 4y agoBeats does that to their headphones. (Not literal pennies).
- muro 4y agoRemote controls for TV and other electronics.
- ripe 4y ago> adding mass to objects even when their main purpose depends on users moving them. I read somewhere that automakers spend a lot of time designing their car doors for the sound and feel when you shut them. Consumers perceive a door that feels heavy and substantial as a luxury product. Sorry, don't have a reference for this factoid.
- kedihacker 4y agoMechanical pencils needs some weight so you aren't pushing it down too much.
- shard 4y ago> adding mass to objects even when their main purpose depends on users moving them I used to work for a music electronics company who added metal plates to the products for no reason other than making the products heavier so that the users feel like they’re getting their money’s worth.
- HPsquared 4y agoCar glove boxes and cupholders etc. often have damping as well. You literally need to wait for it to open, but gives more of a "luxury feel". Also, soft close doors. EDIT: maybe it's something to do with the motion being more "under control".
- deredede 4y agoI'd say "unsurprising" rather than "under control", but yeah, I think that's a big part of it. If it's slow, you have time to see and anticipate what's going on, even if you don't control it. It's the same with humans, really -- you feel better and safer around someone that has calm and slow movements than around someone that nervously jerks around all the time.