4 ms·
One factor that might be relevant is that a lot (most?) Starbucks locations are franchises.
by enraged_camel 4y ago
One factor that might be relevant is that a lot (most?) Starbucks locations are franchises.
- asah 4y agoFALSE: Starbucks is famously company-owned. https://www.google.com/search?q=how+many+starbucks+are+franchised https://www.google.com/search?q=how+many+starbucks+are+franc...
- enraged_camel 4y agoYeah, sorry, they are franchises where I'm from (Turkey). I guess it's different here.
- seanmcdirmid 4y agoThey have lots of franchise-like agreements, it just isn’t their preferred model. American airport locations are run by Marriott I think, QFC and Safeway run their own locations in grocery stores, many locations in China are JV owned, etc…
- brandonmenc 4y agoStarbucks does not franchise. There are licensed stores, which is what you'll see in a Barnes and Noble, hospital, or on a college campus. These do make up a significant ~40% of total locations.
- everybodyknows 4y agoHow does licensing differ from franchising?
- throwaway1777 4y agoBasically they sell Starbucks coffee but they aren’t an actual Starbucks and therefore don’t usually have all the promotions, products, marketing that the corporate Starbucks do.
- techsupporter 4y ago> licensed stores, which is what you'll see in a Barnes and Noble FWIW, Barnes and Noble operates its own brand, Barnes and Noble Cafe, that isn't a licensed Starbucks. Licensed stores have full branding and, these days, accept stars as discounts and purchases there accrue stars. The third category (corporate and licensed being the first two) is "We Proudly Serve", meaning the business isn't a Starbucks but has an agreement to sell some or all of the 'bux product line.