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Someone else responded to you - but they seem to have now deleted it. Those fake brands are either as placeholders for product placement, or the art directors
by supermatt 4y ago
Someone else responded to you - but they seem to have now deleted it.
Those fake brands are either as placeholders for product placement, or the art directors just wanted to have some more fun/control :)
Some products - like beer, cigarettes, etc - likely need to be changed due to advertising restrictions on alcohol/tobacco/etc
- joezydeco 4y agoThere's a myriad of shows where company trademarks are blanked out or modified to something else. Seinfeld is full of this. And I've seen countless shows where actors are using MacBooks or iMacs and the Apple logo on the case is taped over or modified with a different shape. It's not a placeholder for product advertising. Either Apple said no, or wanted some other control over the show's content and oversight on the Mac and the producers refused.
- supermatt 4y ago> Either Apple said no, or wanted some other control over the show's content and oversight on the Mac and the producers refused. No. Apple have absolutely no right to dictate that. It would be fair use to use a commercially available laptop to denote a laptop in a TV show. They could ONLY contest if it was to dilute their mark through misuse. A product being displayed and used in its intended way is - by definition - not misuse. It is possible that they greeked the product to appease a competitor. e.g. masking out apple logos if they are sponsored by samsung, etc. But as I already mentioned in a previous comment: we live it a litigation-happy world, and the threat of a court case can be enough to scare some producers - even if it would be unjustified.