I'll give a couple historical and current examples: Star Trek was always woke, starting with its at the time quite "woke" black communications' officer and man

I'll give a couple historical and current examples: Star Trek was always woke, starting with its at the time quite "woke" black communications' officer and many plots with aliens as stand-ins for different races or nations. The initial show got cancelled (as is often the case with even successful sci-fi) but it gave birth to a giant franchise that continued to be at least somewhat "woke" by contemporary standards. Definitely not a flop. The Apple TV series For All Mankind is going into season 4 and is relatively popular. I liked it. It's full of "woke" stuff but is well written and is based on a really good premise. My favorite fan theory is that it's an unofficial prequel to The Expanse. Not sure I'd call The Expanse "woke" but it's also not not-woke and has a number of background elements like the popularity of polyamory and bisexual characters sure to trigger right-wingers. I could keep listing sci-fi. Lots of "woke" sci-fi. Films, lots of them. There's many films about civil rights and social justice struggles that are quite good and did not flop: Mississippi Burning, Schindler's List, 12 Years a Slave, Hidden Figures, etc. Disney has recently made a bunch of Pixar films that are pretty woke and didn't exactly flop. I do agree that there's been a fair amount of stuff that feels like "woke" plot points have been shoehorned into it, but that's just bad writing. Bad writing is bad writing. If anything the woke stuff might be getting shoehorned in in a frantic attempt to dress up a turkey. "Lets throw some gay characters into this shitty movie to be edgy for gen-Z."