Then why do company constantly ask me to "score this phone call", "score this driver", "was this person helpful?", "what did you think of this recommendation?",

Then why do company constantly ask me to "score this phone call", "score this driver", "was this person helpful?", "what did you think of this recommendation?", "could you spend some time to answer this questionnaire what you thought of that widget you bought"? So to me it seems like criticism without suggestions is very valuable, it is called data. Suggestions from amateurs are usually bad and misleading, just highlighting a problem so that the expert can come up with a solution is the most efficient way to work in most cases.