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Tumblr iOS revenue increased 125% since launching parody of paid verification
- me551ah 4y agoIs tumblr still relevant?
- kibwen 4y agoAccording to their stats page, they have 135 million monthly active users: https://www.tumblr.com/press https://www.tumblr.com/press , about a third of what either Reddit or Twitter claims. I'm also willing to bet that they have a measurably lower proportion of bots than most other social networks, if only because the perception that Tumblr is irrelevant makes them less attractive as a target.
- azertykeys 4y agounfortunately, there are many, many bots.
- kevingadd 4y agoBot spam on Tumblr is rampant even if you don't have many followers or post much.
- zimpenfish 4y agoAnecdata: I have few followers, directly post maybe once every couple of months if that, reblog a few posts a week, and I have no problem with bot spam posts - can't say that I even remember seeing one. Bot spam followers on the other hand, yeah, a couple a week, but since I don't follow or interact with them, there's no issue.
- AlphaCerium 4y agoAround 80% of my (admittedly very small number of) followers are bots, mostly poorly masquerading as women, and advertising porn sites. They usually seem to unfollow after a week or two though, especially after I block them.
- danaris 4y agoThere are bots, but at least for those who (like me) don't have a lot of "real" followers, they're pretty easy to catch, report, and block when they first follow you. (Having never had large numbers of followers, I can't speak for the experience there.)
- PuppyTailWags 4y agoI think it's relevant to specific social circles. If you're a huge fan of some media, any media, tumblr is probably a solid bet of engaging with fellow fans in ways reddit isn't as good at.
- riffic 4y agothey're currently under the stewardship of the company that makes WordPress. I'd say it's in good hands today.
- icehawk 4y agoGiven what's happening to twitter, is being relevant a good thing now (if it ever was?) From what I can tell, tumblr users think 'no.' (I am inclined to agree)
- KerrAvon 4y agoNo. Check again when they implement ActivityPub.
- whateveracct 4y agoYes. At least, for certain subcultures, it's The Place to be right now.
- yieldcrv 4y agoTIL! I have noticed some people sharing their porn and erotica on Tumblr again, but I thought they were just playing cat and mouse with the content filter I really missed that Verizon got rid of it and its now in saner hands. This checkmark parody is hilarious and apparently Verizon didn't delete my erotica feed, just hid it and now I can appeal all of those decisions to restore them! wow
- drdeca 4y agoMy understanding is that any depiction of sex-acts and most depictions of genitals are still against the rules of tumblr (due to iOS requirements?) ?
- yieldcrv 4y agothat's what I read too I can proudly report that all my post appeals were accepted with the simple appeal of "reverse verdict from the verizon dark days" and they accepted all of those and added a "community label" of Mature they are by default hidden on iOS app but can be shown with a tap
- secretsatan 4y agoI don't know if it's still relevant, but it's the only social media app I still check every day. I only lurk now, I followed some people years and years ago, and they still come up with amusement daily. Adverts aren't too overloaded (Although I'm clearly not in their demographic anymore, as an older gent, I exclusively get adverts for blue pills, I don't think they have much of a pool targeting me), it still posts new posts from people I follow chronologically.
- danaris 4y agoDefine "relevant". Tumblr is never going to be The Next <insert many-billion dollar social network here>, but it does have a road to profitability and long-term sustainability now that it's being run by people who at least vaguely understand and respect its userbase.
- drngdds 4y agoIt's not a world-enveloping thing like the major social media platforms (and it's not going to be) but it has a good number of active users and I enjoy it more than the alternatives.
- aquova 4y agoWhile I'm sure people did pay for it to be in on the joke, this > The app additionally saw a flood of new installs after Twitter’s acquisition, which may have contributed to higher consumer spending. seems like an equally likely cause for revenue increase. Tumblr's parody verification feature launched right as the site's name was being thrown around for the first time in a while as a possible place for users to move to, should Twitter go belly up.
- riffic 4y agothere is also talk of Tumblr (and unrelated gossip, Flickr) considering to adopt the ActivityPub protocol. https://techcrunch.com/2022/11/28/flickr-weighs-support-for-activitypub-the-social-protocol-powering-twitter-alternative-mastodon/ https://techcrunch.com/2022/11/28/flickr-weighs-support-for-...
- deleted 4y ago[deleted]
- joe_hills 4y agoI have sixteen of the tumblr Verification checkmarks. I bought some myself as a joke, and then folks gifted me more. They are just the funniest possible UI choice—they look so broken, they become beautiful.
- AlphaCerium 4y agoHey, Joe Hills in the Wild! Fancy seeing you here. I fully agree, the checkmarks are hilarious.
- prmoustache 4y agoHow can you have sixteen of them if you are the sole tumblr user?
- Pentamerous 4y agoIt's cumulative, every time you buy you get two checkmarks, and the more you buy (or get gifted) the more you get. You get a lot of checkmarks next to your username.
- xwdv 4y agoI would pay to get a check mark here on hackernews, it would help build my brand as an engineer.
- whateveracct 4y agoUnicode checkmarks when??
- LambdaComplex 4y ago1993 (Unicode 1.1), according to a quick search
- deleted 4y ago[deleted]
- jhanschoo 4y agoI don't like the ambiguity whether "increased 125%" represents that their revenue has increased 25%, or whether their revenue is now 225% compared to previously. After skimming through the article, I still have no definitive idea. It is probably the former, since they mention > given the slight bump in revenue This manner of presenting multiples I've noticed most prominently in Apple marketing copy, and is terribly abhorrent, in my opinion, due to its ambiguity (notice the relative clarity when I say "their revenue has increased 25%"). The article also uses the latter sense when they say > Sensor Tower says the in-app purchase revenue on iOS is up 19%
- quickthrower2 4y agoBy definition it is 225% of what it was before. Otherwise “increased 1%” means “massive drop”
- Wevah 4y agoAgreed. Statements like those really need a preposition: A “by” or “to” would really help.
- kenneth 4y agoIt's not confusing or ambiguous, it's just incorrect. 125% increase means 2.25x multiple. There is no ambiguity whatsoever. It never means 1.25x. The fact that the article seems to use it to mean a 25% increase just highlights that TechCrunch has bad writers and no editors.
- fsckboy 4y ago> The fact that the article seems to use it to mean a 25% increase just highlights that from the reader's point of view it's always confusing and ambiguous.
- nonethewiser 4y agoIt’s the inconsistency that makes the real revenue change unclear. 125% increase can only mean 1 thing.
- amadeuspagel 4y agoI'm guessing there's a good reason they express this revenue increase in relative and not absolute numbers.
- sentientslug 4y agoHow can someone report on this topic and not include a screenshot of what it looks like? It's literally the only thing I expected to see.