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I have a different idea. I think ads can still exist, but in the form of more personalized sponsorships. For example, a company can send a person a product to t
by vouaobrasil 4y ago
I have a different idea. I think ads can still exist, but in the form of more personalized sponsorships. For example, a company can send a person a product to try and then they can review it. That type of word of mouth is a bit less impersonal than a random ad and maybe we can even have models of trust so that the content creator is known for being objective. An example is Julian Krause on YouTube, who reviews audio gear. His reviews are so good and I feel he is very trustworthy based on what he says.
In my mind, if companies get a few of their products out there and get people to talk about them, it's better than random advertising in several ways. The only downside to companies is that it doesn't rake in as much profit, but I think they can still be profitable, just not as much as they are.
But then again, it'd be much better if we had a society where people bought things only if they really needed them, not if they are assaulted with ads left right and center. In my opinion, such a model is more along the lines of people buying things that really improve their life, rather than accumulating stuff because it seems in vogue.
One consequence is that advertising companies like Google and Facebook will be vastly less profitable, and that's okay. Too much wealth is concentrated to them anyway, and their employees are vastly overpaid in comparison to the value they actually deliver to society.