4 ms·

>I will never understand why Google has never come up with a viable marketing strategy for Android, to be fashionable in its own different way. Since Google tr

>I will never understand why Google has never come up with a viable marketing strategy for Android, to be fashionable in its own different way. Since Google traditionally never sold phones, the Android branding was left to OEMs like Samsung et al, who went with disjointed, masculine, and edgy themes. Google finally decided to take the brand into their own hands by releasing Nexus, and now Pixel lines, with the "it's for everyone" approach to counter Apple's traditional "it's for the elite" brand. Goog is catching up to Apple, albeit slowly.

Jtsummers 4y ago
"Traditionally"? There was less than a two year period from Android's release to the first Nexus phone being released. They started selling their Nexus phones in January 2010, and the first release of Android was September 2008. It's been 13 years now since Google started selling phones and less than 15 since Android was actually available. It's not like Google started selling devices a decade after Android was out.
- minsc_and_boo 4y ago
  The nexus phone line were joint developments with OEMs. Pixel is the line that Google solely developed and marketed as its own as it pivoted to trying to influence the Android brand. https://en.wikipedia.org/wiki/Pixel_(1st_generation)#History https://en.wikipedia.org/wiki/Pixel_(1st_generation)#History
  - Jtsummers 4y ago
    You brought Nexus into the discussion: > Google finally decided to take the brand into their own hands by releasing Nexus, and now Pixel lines I was just pointing out that your "traditionally" is a non-traditional notion if you consider the timeline of Nexus and Android.
thiht 4y ago
> with the "it's for everyone" approach to counter Apple's traditional "it's for the elite" brand This is exactly why Apple succeeds with Gen Z. Gen Z doesn't want to be in the "everyone" box, but in the "elite" box. Gen Z is massively buying designer clothing and accessories. And Apple is the only "designer tech" on the market.

Jtsummers 4y ago

"Traditionally"? There was less than a two year period from Android's release to the first Nexus phone being released. They started selling their Nexus phones in January 2010, and the first release of Android was September 2008. It's been 13 years now since Google started selling phones and less than 15 since Android was actually available. It's not like Google started selling devices a decade after Android was out.

minsc_and_boo 4y ago
The nexus phone line were joint developments with OEMs. Pixel is the line that Google solely developed and marketed as its own as it pivoted to trying to influence the Android brand. https://en.wikipedia.org/wiki/Pixel_(1st_generation)#History https://en.wikipedia.org/wiki/Pixel_(1st_generation)#History
- Jtsummers 4y ago
  You brought Nexus into the discussion: > Google finally decided to take the brand into their own hands by releasing Nexus, and now Pixel lines I was just pointing out that your "traditionally" is a non-traditional notion if you consider the timeline of Nexus and Android.

thiht 4y ago

> with the "it's for everyone" approach to counter Apple's traditional "it's for the elite" brand This is exactly why Apple succeeds with Gen Z. Gen Z doesn't want to be in the "everyone" box, but in the "elite" box. Gen Z is massively buying designer clothing and accessories. And Apple is the only "designer tech" on the market.