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At good companies they do adapt to engineering timelines. But marketing (reasonably) wants to know if an app launch is 4 weeks away or 8 weeks away and what fe
by awb 4y ago
At good companies they do adapt to engineering timelines.
But marketing (reasonably) wants to know if an app launch is 4 weeks away or 8 weeks away and what features will be included so they can plan their campaign accordingly.
And then there are things that are immovable like a holiday or a legal deadline, where it’s helpful to know the progress and ETA as accurately as possible as early as possible.
- Swizec 4y agoAnd in case of hard/real deadlines, there is usually opportunity to say “We can’t do X, but can Y be good enough?”. Those are important conversations to have.
- Aeolun 4y agoI realize that, and I’m happy to give estimates. It’s when they expect me to estimate something that fits in the schedule they’ve already decided on that it gets iffy.
- awb 4y agoFor sure. Time and deliverables are the two concerns. Management can define one and engineering should define the other. If time is defined by management (ex. a Christmas sale), then engineering should estimate which features can be done by then. But I’ve definitely seen clients try to define both the timeline and the scope of work and that’s not a successful outcome for anyone.