If 80% of your design is invalidated halfway through the first Sprint, perhaps you are not developing software but rather you are chasing some dynamic business

If 80% of your design is invalidated halfway through the first Sprint, perhaps you are not developing software but rather you are chasing some dynamic business logic (or chasing trends), disguised as software. The fact that stints are being referred to as sprints, is also indicative of something being out of balance. By definition not everything can be a sprint, just like not everything can have the highest priority. (I have had to explain this to multiple managers.