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I'm starting a zero waste grocery delivery service in NYC. Anybody interested?

151 points by richhomiepran 4y ago

sproketboy 4y ago
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richhomiepran 4y ago
You can sign up to be on the waitlist while we get set up. Basically we'll deliver groceries in glass and stainless steel containers and pick them up for reuse once you're done.
- inphovore 4y ago
  THANK YOU FOR DOING THIS! Unfortunately, I am not in your zone. What you are doing however is noble and I wish you much success!
  - richhomiepran 4y ago
    Thankyou sir!
bberenberg 4y ago
There’s a “zero waste” store here in Bushwick. Everything you buy is in giant barrels / tubs. However, if you look into it, they actually source everything in relatively small bags that they break down and dump into large tubs. It’s a problem earlier in the supply chain. How do you plan to address this?
- etrautmann 4y ago
  that's pretty bad, but is it 25 lbs of flour or rice or standard sized small consumer bags? The latter would be somewhat farcical, although I supposed you could argue that there's a chicken and egg problem and that once a supplier offers bulk sales they can trivially switch.
  - Psychlist 4y ago
    I buy rice in 25kg sacks just like the bulk buy places do. And a bunch of other stuff from a wholesale outlet that sells larger containers. Our local food co-ops buy most of their stuff in 20kg or bigger containers. One even managed to get a 200 litre drum of concentrated dishwashing liquid. Warning: after some discussion with members we dilute the concentrate two parts water to one part concentrate because buyers mostly dilute it ~the same again or just "use less". When we tested the "use less" people we found they used about half... the stuff is approx 10x the concentration of normal dishwashing liquid. Use a spray bottle that you bought full of something else for dishwashing liquid. It's very convenient and you can dilute it to suit what people in your house actually do.
- grandmczeb 4y ago
  I met the owners of a store like this in the Bay Area. Their backyard is filled with left over plastic containers because they’re embarrassed to be seen taking anything to the dump.
  - whatshisface 4y ago
    Wouldn't a yard full of plastic containers be... more embarrassing?
    - grandmczeb 4y ago
      You can’t see it from the street so it’s a “secret.” Though to be honest I don’t think it’s a rational decision - not a psychologist but pretty sure there’s some mental health issues going on.
      - deleted 4y ago
        [deleted]
      - engineer_22 4y ago
        People are funny! Thanks for sharing :)
    - biggoodwolf 4y ago
      Typical narcissistic image keeping
  - VWWHFSfQ 4y ago
    Similarly I used to work overnight in a strip mall next door to a PC/e-waste "recycling" place. Out back in the alley was just a massive pile of obsolete 90s/early 2000s PCs that hadn't been broken down or stripped of e-waste in any way. I'd go rummaging through it sometimes looking for a usable Pentium 3 processor and some ram. Maybe a hard disk that wasn't roached. Built a bunch of fun little Linux computers with those. Anyway, the owner went to jail for something or other unrelated. I'm sure all that stuff went to the landfill.
- fourandtwenty 4y ago
  Interesting, I didn't know this. Somewhere I can find more info?
  - _rs 4y ago
    Could you still answer his question?
    - dshoemaker 4y ago
      fourandtwenty isn't the OP.
      - _rs 4y ago
        Ah, I saw a green username and did not read carefully. Apologies to them
- dfxm12 4y ago
  Relative to what? The giant barrels? The average amount a customer takes? Something else?
- richhomiepran 4y ago
  I believe you are referring to Precycle?
- z3c0 4y ago
  By the sound of it, the plastic waste (that has already been manufactured) is being concentrated into the responsibility of a centralized entity, instead of dispersed further down the supply chain, where it will be more difficult to recover. I don't really see this as a problem.
- pastor_bob 4y ago
  What you're saying is the real innovation is creating a zero waste supply chain. Would require a lot of sanitization, which probably offsets the benefit of no plastic.
  - dieortin 4y ago
    It doesn’t need to be zero waste, increasing the volume of the containers is already a big reduction of packaging.
- barbazoo 4y ago
  I don't have evidence yet that ours is doing that but I'm sceptical even of the barrels.
- lemax 4y ago
  Individual actions like these feel good for people, but don't really make much headway on the broader problems. For example if you are vegan, you are not directly supporting the factory farming of animal products, but meanwhile people will continue buying those products. I would venture to guess that inconvenient legislations like plastic straw or plastic bag bans have far more powerful outcomes than these sort of individual lifestyle efforts.
  - shortcake27 4y ago
    > For example if you are vegan, you are not directly supporting the factory farming of animal products, but meanwhile people will continue buying those products. This doesn’t make sense. Supply is driven by demand. Every vegan increases demand for plant-based products while decreasing demand for animal products. It is quantifiable. It is measurable. If every person on earth went vegan overnight, animal agriculture (one of the worst contributors to greenhouse gas emissions) would end immediately. ”Going vegan won’t make a difference” is just an excuse people use to avoid changing their behaviour. This is very different to the greenwashing being discussed here, where the same amount of waste is produced, but it’s handled by the store instead of the consumer. In this case, no difference is being made.
q1w2 4y ago
Is it going to be cost competitive? Grocery delivery is already stupidly over-priced.
- ghaff 4y ago
  Really? Around where I live Peapod, for example, is <$10. I don't use it but, if I otherwise liked it, that doesn't seem unreasonable for someone to pick your order and deliver it to you.
  - frenchman99 4y ago
    Don't know about the US, but I live in a 300K inhabitants city in France, we fetch everything on a bicycle and have heavier items delivered for 10€ which is much cheaper than having our own car, factoring in maintenance, insurance, etc. Might soon get a cargo bicycle to be able to fetch heavier things myself without relying on delivery service.
  - q1w2 4y ago
    The delivery charge is not where the cost is - it is the fact that each item is 15-20% higher price.
burnished 4y ago
As I understand it groceries are high volume and low margin and the logistics are nightmarish (getting the wrong stuff at the wrong time, left holding the bag if something goes bad) - whats your plan for dealing with that? On that note - is reusable containers going to make your endeavor cheaper and easier or more costly? What does a cheap gallon of milk in your area cost vs what you think you'll sell at? Curious if you'll compete on price alone or if your target audience are the people irritated by plastic use and willing to pay on that. How are you sourcing? Mostly I want to know whether you'll be able to get product that itself isnt coming in disposable packaging. Neat project, I wish you luck!
fourandtwenty 4y ago
Yes I'm your target audience. Already visit zero waste/BYO container stores in NYC. My concern would be where I'd store all the containers you give me after they're empty. Small apartment (surprise). Another would be if I break or lose the containers, what the price to replace them would be. Would the containers be delivered in reusable bags? Paper bags? Also your prices need to compete with Whole Foods, Instacart, etc. Sounds difficult, I wish you luck.
denis2022 4y ago
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crazygringo 4y ago
All I would say is, have you worked out the numbers? Have you surveyed people to determine what they would actually pay and estimated the market size realistically? Because grocery delivery is extremely hard to make money on already, and then you're targeting a small subset of that market and in a way that will cost much more. I applaud your enthusiasm and values but I'd hate to see you spend huge amounts of time and money on this and then fail simply because there was never any way to make the numbers work.
- richhomiepran 4y ago
  I have not figured out how much people want to pay yet; I'm interested in making deliveries and creating a super loyal customer base first, however small. Definitely gotta start thinking about all you've mentioned.
  - birdyrooster 4y ago
    That’s a charity not a business
  - deleted 4y ago
    [deleted]
logicalmonster 4y ago
A small suggestion for OP. This sounds pretty interesting, but I'm left with many practical questions. Your site should be focused on trying to explain this concept and clarify exactly what you mean by zero waste. I would assume that a delivery driver isn't going to lug a giant barrel of beans up to some 3rd floor walk up, tell you to hold out your hands, dip a scoop into the barrel, and tell you to say when you've got enough beans, but that's literally how "zero waste" might possibly be interpreted literally. How does this actually work in practice if I wanted some of dem beans? What do they come wrapped in? Is it safe? How do you handle messy foods?
- richhomiepran 4y ago
  Hmm, I would give you a stainless steel maison jar of beans of a standard size. Once you're done with the beans, I'll come collect the jar. The same goes for messy foods.
  - logicalmonster 4y ago
    Jars sound like a great idea, but bring up some more practical questions. When reusing jars, I assume they would have to be washed fairly well. Do you have a fancy industrial strength dishwasher to quickly do this to ensure safety? And we all know that the best milk comes in jugs, but I'm willing to switch to jars if the environmental impact is favorable, but I have no idea. How does it affect the environment to make a plastic bag/jug versus making and washing a jar? If you can present some hard data that this difference of yours actually is good for the Earth, I think that would help compel people to more strongly consider it. It's an interesting idea of course, just with many practical details that I'd want to know about before signing up.
memco 4y ago
Best of luck! How will weights and measures factor in to pricing? Can orders be placed for arbitrary quantities or will there be fixed sizing? How will you tackle container returns? Amazon fresh used to use high quality insulated bags you were supposed to return on next delivery, but eventually they switched to a cardboard box with some insulated bubble wrap that was all disposable. Not sure why exactly, but I imagine that there's more overhead of logistics and cost for materials. Will the smaller scale make that easier for you to manage?
- richhomiepran 4y ago
  Short answer is "I don't know" unfortunately. I'm working on figuring all of that out. I would assume there'd be fixed sizing. For the returns, I will collect the containers from the front door or a bin at the front desk and sanitize them at a commercial kitchen and return them to the food producer.
  - deleted 4y ago
    [deleted]
cody_coconuts 4y ago
Which areas will you deliver to?
- richhomiepran 4y ago
  All boroughs of Manhattan I suppose?
  - deleted 4y ago
    [deleted]
0xbadcafebee 4y ago
Do you have any plans to also handle pickup of compost? The people who want zero-waste might also be interested in composting their odds and ends, but I imagine most NYCers have no place to put compost they generate. You could collect it during each delivery and then sell it to local farmers, who use it to grow the products people buy. Call it "the green circle" or something. Make your logo a green circle with a leaf in it. Diversifies the business model, provides more reason for people to sign up. Now that I think of it more, this is kind of a fortuitous combo. If you get goods in cardboard, keep the cardboard for composting. Keep the compost outside in a dumpster or bins, keep your goods inside in a building. Pay a kid medium wage to cut up the cardboard and mix the compost bins. When it's ready, sell it as a green alternative to chemical fertilizers.
- kritiko 4y ago
  The department of sanitation is expanding composting to the entire city by 2024. https://www.nyc.gov/assets/dsny/site/services/food-scraps-and-yard-waste-page/composting-residents-organics https://www.nyc.gov/assets/dsny/site/services/food-scraps-an...
- halfmatthalfcat 4y ago
  I composted for years in NYC and the City has many dropoff sites available. https://www.nyc.gov/assets/dsny/site/services/food-scraps-and-yard-waste-page/nyc-food-scrap-drop-off-locations https://www.nyc.gov/assets/dsny/site/services/food-scraps-an...
agilob 4y ago
Try /r/zerowaste
seltzered_ 4y ago
There was an attempt at a zero waste grocery store in east Austin a decade ago called in.gredients. IIRC they eventually pivoted to being a small deli/restaurant and eventually closed. You may be able to Google around to find the founder who probably has some experiences to share. https://www.austinchronicle.com/daily/food/2018-04-25/damn-it-all-in-gredients-is-closing/ https://www.austinchronicle.com/daily/food/2018-04-25/damn-i... There was also someone recently attempting to build a worker owned co-op: https://vivekmgeorge.medium.com/my-1-lesson-after-eleven-months-of-building-a-worker-owned-co-op-212d2ee13f7c https://vivekmgeorge.medium.com/my-1-lesson-after-eleven-mon...
evancharles 4y ago
You're going to get a ton of skepticism, but I think it's possible in a dense area to find enough people who have enough overlap in the staples they consume who are willing to pay for this. I would try to focus on quality first, proving that you can get super high customer retention and unit margin, before trying to be cost-competitive with a larger grocer.
fortylove 4y ago
Not in NYC, but I wish you the best of luck. Getting ideas like this tried out and tested is important to proving there is a better way to act as responsible stewards. I hope it succeeds!
xyzelement 4y ago
Product manager here - I suspect that zero waste is a weak/negative value proposition. All of the "waste" costs someone something. Companies pay to make those bottles, boxes, etc. The reason they do it is because it's still cheaper and more efficient than the alternative. Even at their scale. So how do you make it valuable at your scale? How much of a premium are your customers going to pay to avoid a milk jug?
- richhomiepran 4y ago
  I need to figure this out sir.
- oh_sigh 4y ago
  Perhaps a lot. I live in Boulder and a number of wealthy moms in my social group are all into zero waste, or minimizing waste to the point where they will pay $10-15/gallon for milk. It also helps to justify the price that the milk is sourced locally, because these people are usually cognizant of the carbon footprint from shipping as well.
  - lotsofpulp 4y ago
    Assuming those wealthy Boulder moms live in detached single family homes with individual cars, I wonder how much additional carbon footprint of that lifestyle is compared to living in an apartment. I suspect it is orders of magnitude more than local milk in zero waste packaging compared to what you get at Costco.
    - deleted 4y ago
      [deleted]
    - oh_sigh 4y ago
      A lot of Boulder homes are relatively small because they were built in the 40s-60s for a population with much more modest means. So it isn't rare to see millionaires living in a 1300 SQ ft ranch style home, and driving EVs or riding bakfiets style bikes around toting kids. So, probably still more carbon intensive than city dwellers, but not necessarily as bad as other forms of suburban lifestyles, and that doesn't mean their efforts are for naught.
BlackCherry 4y ago
NYC apartment’s lack of square footage is going to make it super inconvenient to store the containers as you await the next delivery and container pickup.
- asdff 4y ago
  If they went somewhere when they weren't empty they can just sit there until they are picked up and replaced.
kritiko 4y ago
If it's at all convenient, I would highly recommend joining the Park Slope Food Coop to see the ins and outs of a grocery business at scale. Members are also owners and workers, so you could get a pretty close look at financial statements in addition to seeing how the food comes in from distributors before it gets to the shelf. Even with a focus on sustainability and use of bulk bins for some products, there's a bunch of waste. I am very skeptical that you could truly get to "zero waste." https://www.foodcoop.com/join/ https://www.foodcoop.com/join/
- eduction 4y ago
  I think the number one thing PSFC does to minimize waste is maintain incredible velocity of sales — much of the “free” member labor is used to constantly replenish shelves by cycling goods off trucks, through the basement, back up the belt and out onto the floor. Incredible sales per sq foot and they are ruthless about cutting items that don’t sell. Of course it helps to be in a densely populated area with a large number of members. Anyway not much rots or spoils on those shelves. Although I sometimes see fruit going bad when shopping but I’m sure the ratio is much better than even most nyc groceries. I will say given the tight space they tend to buy more packaged produce and potential bulk items than certain other stores in more spacious places (I’m thinking of Monterey Market and Berkeley Bowl in Berkeley where items like strawberries and cherries were almost always in big bins because they bought direct from farmers - psfc probably couldn’t do that due to space constraints and the time it takes for shoppers to bag that stuff).
tuxxon 4y ago
Sounds like a good mission with a lot of stuff to do. We can help you with same-day delivery at least on the start. $8 per order (Manhattan, Brooklyn, Bronx, Queens), Shopify app for easy integration. Let me know if you are interested (flot.delivery)
rcme 4y ago
Never bet against convenience.
itake 4y ago
"Zero waste" is misleading. > End the use of plastic in the consumption of food and hygiene products. How is the food transported without plastic? Cars, trucks, and bicycles all use some form of plastic and emit carbon waste when heating the steal and plastic in their construction. Is the food sourced from farmers that do not use plastic in their farm equipment or tarps? If so, how does this impact price and yield?
- the_gastropod 4y ago
  Lol. This is about the level pedantry I guess I should expect on HN. But... yes. It's obviously a bit of an exaggeration. Like zero-emissions vehicles, "zero waste" is a colloquial expression. Vegans probably eat hundreds of small bugs every year—does that mean they're not really vegan? The point is that it's an effort to approach, as closely as is possible, zero. You'll never reach 0. But you can do a hell of a lot better than status quo.
  - gretch 4y ago
    I don't think it's pedantry, I think it's misleading to non-technical consumers, the ones that can't easily differentiate a true fact of your product and an aspirational goal. The damage is that when they find out 'the truth' they're gonna become cynical and jaded, and they'll be forever turned off to the cause that you so dearly care about. You can already see it in the rest of these comments.
  - bogomipz 4y ago
    No, it's not pedantry at all. It just sounds like you are not at all familiar with New York City. Delivery services almost exclusively use e-Bikes(which must be charged) and gas powered scooters. Further in New York City you have always been able to walk a few blocks and pick up your own groceries, stick them in your canvas bag and then put the trash in the city provided recycling bins. This actually was the "status quo" before the endless onslaught of vc-backed food delivery services. It still is the status quo for many. Lastly the city also runs a program called ZeroWaste where you can also bring your foods scraps for composting.[1] There are literally hundreds of ZeroWaste drop off locations which are often located in parks and green markets. You can actually pedal a bike in a dedicated bike lane or take the train to get there. [1] https://www.grownyc.org/compost https://www.grownyc.org/compost
iLoveOncall 4y ago
This seems to not be anything more than a mere idea for now, based on your comments. I don't really see the point of sharing your website at this point, where you're months away of delivering your first products (if you ever do, which I wouldn't bet on).
lazzlazzlazz 4y ago
The way I'm interpreting this is "yet another grocery delivery service in NYC, but the differentiator is zero waste". Which is not a great differentiator. Good luck.
- mritchie712 4y ago
  Seems like a pretty good differentiator to me. Most products differentiate on speed or cost. Amazon, Uber, and DoorDash are going to crush you on those. I doubt any of them will touch zero waste.
diebeforei485 4y ago
I've had negative experiences with zero waste stores. The product is often just sitting there for months in those big transparent containers getting oxidized. And there is always sticker shock. I'm all for reducing waste, but zero waste takes things too far.
- xyzelement 4y ago
  Yup. All that waste exists for a reason. I suspect when all is said and done, what seems wasteful is the most efficient.
6_6_6 4y ago
zero waste lol
engineer_22 4y ago
I'm not from NYC, I'm from a smaller city in New York. I recently visited Harlem, and I was shocked by the number of delivery drivers zooming around on small motorcycles (scooters). tongue in cheek: you know your city has reached a high standard of human development when everything is delivered to your apartment by a servant on a motorbike.
jsumrall 4y ago
Word of caution since this is posted the same day this news came out about a similar service here in the Netherlands going bankrupt: https://www.nu.nl/economie/6251507/verpakkingsvrije-supermarkt-pieter-pot-verkocht-vanwege-geldproblemen.html https://www.nu.nl/economie/6251507/verpakkingsvrije-supermar...
itronitron 4y ago
I think a better start would be to not sell any food that is delivered to either you or the customer in plastic packaging. Just paper, cloth, metal, and glass. I think you'll be able to reach a larger market that way, and if you are delivering then charge a small fee to take back the empty containers to either recycle or reuse.
elyall 4y ago
Zero Grocery in the Bay, which had the same business model, folded last year. There's probably a lot to learn from them. https://sf.eater.com/2022/3/28/23000037/zero-grovery-delivery-startup-close-unpaid-bills https://sf.eater.com/2022/3/28/23000037/zero-grovery-deliver...
starbase 4y ago
What does "zero waste" even mean? No wasted time or energy? No wasted packaging?
samstave 4y ago
This has been a major area of interest for me for YEARS. I have some really good design ideas. Some questions and thoughts and would like to have a talk with you. Specifically about mason-jar-meals, delivery methods/opportunitunities and market research I hope you have done on this matter... Open? (source Kozmo.com and other delivery service tracking, but also product assembly creation thoughts (PM-ing))
lemax 4y ago
I've seen implementations of this trend in Switzerland at natural markets - I wouldn't exactly call it "zero waste", but some shops are catering to customers who aspire to be more environmentally conscious. For example, products that keep well, e.g. olive oil, liquid shampoo and conditioner are available in taps, and customers can bring their mason jars or the like. Paper or compostable bags for the produce. Grains / nuts available by weight like in old school co-op groceries. I don't think zero waste is feasible for the entire product mix, and we can always wonder what's happening higher up in the supply chain, but some customers definitely enjoy dealing with less waste and will prefer to shop in a store that facilitates this.
nlstitch 4y ago
We just had one called Pieter Pot in The Netherlands declare bankrupt. Read into their story I would say.
mvac 4y ago
For some reason I always see zero waste stores to open with lot of fanfare and then close down after a few months. Even in hip areas, where demand for hipster cafes and vegan restarants seems to be infinite. Not sure why, thought. Maybe zero waste store is one of those ideas that seem so nice, but don't work at all in reality?
- eschulz 4y ago
  I think they only work in an expensive way. The efficiency of our farm to fridge food economy is based on packaging and transport methods, and those methods are what cause the waste. Many people would love to pay a little more for zero waste, but they experience sticker shock when they see that final price.
dbavaria 4y ago
On-demand delivery does not sound like zero-waste to me?
jadbox 4y ago
There's an awesome shop in Ann Arbor called By the Pound that is like this.

151 points by richhomiepran 4y ago

[dead]

You can sign up to be on the waitlist while we get set up. Basically we'll deliver groceries in glass and stainless steel containers and pick them up for reuse once you're done.

inphovore 4y ago
THANK YOU FOR DOING THIS! Unfortunately, I am not in your zone. What you are doing however is noble and I wish you much success!
- richhomiepran 4y ago
  Thankyou sir!

bberenberg 4y ago

There’s a “zero waste” store here in Bushwick. Everything you buy is in giant barrels / tubs. However, if you look into it, they actually source everything in relatively small bags that they break down and dump into large tubs. It’s a problem earlier in the supply chain. How do you plan to address this?

etrautmann 4y ago
that's pretty bad, but is it 25 lbs of flour or rice or standard sized small consumer bags? The latter would be somewhat farcical, although I supposed you could argue that there's a chicken and egg problem and that once a supplier offers bulk sales they can trivially switch.
- Psychlist 4y ago
  I buy rice in 25kg sacks just like the bulk buy places do. And a bunch of other stuff from a wholesale outlet that sells larger containers. Our local food co-ops buy most of their stuff in 20kg or bigger containers. One even managed to get a 200 litre drum of concentrated dishwashing liquid. Warning: after some discussion with members we dilute the concentrate two parts water to one part concentrate because buyers mostly dilute it ~the same again or just "use less". When we tested the "use less" people we found they used about half... the stuff is approx 10x the concentration of normal dishwashing liquid. Use a spray bottle that you bought full of something else for dishwashing liquid. It's very convenient and you can dilute it to suit what people in your house actually do.
grandmczeb 4y ago
I met the owners of a store like this in the Bay Area. Their backyard is filled with left over plastic containers because they’re embarrassed to be seen taking anything to the dump.
- whatshisface 4y ago
  Wouldn't a yard full of plastic containers be... more embarrassing?
  - grandmczeb 4y ago
    You can’t see it from the street so it’s a “secret.” Though to be honest I don’t think it’s a rational decision - not a psychologist but pretty sure there’s some mental health issues going on.
    - deleted 4y ago
      [deleted]
    - engineer_22 4y ago
      People are funny! Thanks for sharing :)
  - biggoodwolf 4y ago
    Typical narcissistic image keeping
- VWWHFSfQ 4y ago
  Similarly I used to work overnight in a strip mall next door to a PC/e-waste "recycling" place. Out back in the alley was just a massive pile of obsolete 90s/early 2000s PCs that hadn't been broken down or stripped of e-waste in any way. I'd go rummaging through it sometimes looking for a usable Pentium 3 processor and some ram. Maybe a hard disk that wasn't roached. Built a bunch of fun little Linux computers with those. Anyway, the owner went to jail for something or other unrelated. I'm sure all that stuff went to the landfill.
fourandtwenty 4y ago
Interesting, I didn't know this. Somewhere I can find more info?
- _rs 4y ago
  Could you still answer his question?
  - dshoemaker 4y ago
    fourandtwenty isn't the OP.
    - _rs 4y ago
      Ah, I saw a green username and did not read carefully. Apologies to them
dfxm12 4y ago
Relative to what? The giant barrels? The average amount a customer takes? Something else?
richhomiepran 4y ago
I believe you are referring to Precycle?
z3c0 4y ago
By the sound of it, the plastic waste (that has already been manufactured) is being concentrated into the responsibility of a centralized entity, instead of dispersed further down the supply chain, where it will be more difficult to recover. I don't really see this as a problem.
pastor_bob 4y ago
What you're saying is the real innovation is creating a zero waste supply chain. Would require a lot of sanitization, which probably offsets the benefit of no plastic.
- dieortin 4y ago
  It doesn’t need to be zero waste, increasing the volume of the containers is already a big reduction of packaging.
barbazoo 4y ago
I don't have evidence yet that ours is doing that but I'm sceptical even of the barrels.
lemax 4y ago
Individual actions like these feel good for people, but don't really make much headway on the broader problems. For example if you are vegan, you are not directly supporting the factory farming of animal products, but meanwhile people will continue buying those products. I would venture to guess that inconvenient legislations like plastic straw or plastic bag bans have far more powerful outcomes than these sort of individual lifestyle efforts.
- shortcake27 4y ago
  > For example if you are vegan, you are not directly supporting the factory farming of animal products, but meanwhile people will continue buying those products. This doesn’t make sense. Supply is driven by demand. Every vegan increases demand for plant-based products while decreasing demand for animal products. It is quantifiable. It is measurable. If every person on earth went vegan overnight, animal agriculture (one of the worst contributors to greenhouse gas emissions) would end immediately. ”Going vegan won’t make a difference” is just an excuse people use to avoid changing their behaviour. This is very different to the greenwashing being discussed here, where the same amount of waste is produced, but it’s handled by the store instead of the consumer. In this case, no difference is being made.

q1w2 4y ago

Is it going to be cost competitive? Grocery delivery is already stupidly over-priced.

ghaff 4y ago
Really? Around where I live Peapod, for example, is <$10. I don't use it but, if I otherwise liked it, that doesn't seem unreasonable for someone to pick your order and deliver it to you.
- frenchman99 4y ago
  Don't know about the US, but I live in a 300K inhabitants city in France, we fetch everything on a bicycle and have heavier items delivered for 10€ which is much cheaper than having our own car, factoring in maintenance, insurance, etc. Might soon get a cargo bicycle to be able to fetch heavier things myself without relying on delivery service.
- q1w2 4y ago
  The delivery charge is not where the cost is - it is the fact that each item is 15-20% higher price.

burnished 4y ago

As I understand it groceries are high volume and low margin and the logistics are nightmarish (getting the wrong stuff at the wrong time, left holding the bag if something goes bad) - whats your plan for dealing with that? On that note - is reusable containers going to make your endeavor cheaper and easier or more costly? What does a cheap gallon of milk in your area cost vs what you think you'll sell at? Curious if you'll compete on price alone or if your target audience are the people irritated by plastic use and willing to pay on that. How are you sourcing? Mostly I want to know whether you'll be able to get product that itself isnt coming in disposable packaging. Neat project, I wish you luck!

fourandtwenty 4y ago

Yes I'm your target audience. Already visit zero waste/BYO container stores in NYC. My concern would be where I'd store all the containers you give me after they're empty. Small apartment (surprise). Another would be if I break or lose the containers, what the price to replace them would be. Would the containers be delivered in reusable bags? Paper bags? Also your prices need to compete with Whole Foods, Instacart, etc. Sounds difficult, I wish you luck.

denis2022 4y ago

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crazygringo 4y ago

All I would say is, have you worked out the numbers? Have you surveyed people to determine what they would actually pay and estimated the market size realistically? Because grocery delivery is extremely hard to make money on already, and then you're targeting a small subset of that market and in a way that will cost much more. I applaud your enthusiasm and values but I'd hate to see you spend huge amounts of time and money on this and then fail simply because there was never any way to make the numbers work.

richhomiepran 4y ago
I have not figured out how much people want to pay yet; I'm interested in making deliveries and creating a super loyal customer base first, however small. Definitely gotta start thinking about all you've mentioned.
- birdyrooster 4y ago
  That’s a charity not a business
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logicalmonster 4y ago

A small suggestion for OP. This sounds pretty interesting, but I'm left with many practical questions. Your site should be focused on trying to explain this concept and clarify exactly what you mean by zero waste. I would assume that a delivery driver isn't going to lug a giant barrel of beans up to some 3rd floor walk up, tell you to hold out your hands, dip a scoop into the barrel, and tell you to say when you've got enough beans, but that's literally how "zero waste" might possibly be interpreted literally. How does this actually work in practice if I wanted some of dem beans? What do they come wrapped in? Is it safe? How do you handle messy foods?

richhomiepran 4y ago
Hmm, I would give you a stainless steel maison jar of beans of a standard size. Once you're done with the beans, I'll come collect the jar. The same goes for messy foods.
- logicalmonster 4y ago
  Jars sound like a great idea, but bring up some more practical questions. When reusing jars, I assume they would have to be washed fairly well. Do you have a fancy industrial strength dishwasher to quickly do this to ensure safety? And we all know that the best milk comes in jugs, but I'm willing to switch to jars if the environmental impact is favorable, but I have no idea. How does it affect the environment to make a plastic bag/jug versus making and washing a jar? If you can present some hard data that this difference of yours actually is good for the Earth, I think that would help compel people to more strongly consider it. It's an interesting idea of course, just with many practical details that I'd want to know about before signing up.

memco 4y ago

Best of luck! How will weights and measures factor in to pricing? Can orders be placed for arbitrary quantities or will there be fixed sizing? How will you tackle container returns? Amazon fresh used to use high quality insulated bags you were supposed to return on next delivery, but eventually they switched to a cardboard box with some insulated bubble wrap that was all disposable. Not sure why exactly, but I imagine that there's more overhead of logistics and cost for materials. Will the smaller scale make that easier for you to manage?

richhomiepran 4y ago
Short answer is "I don't know" unfortunately. I'm working on figuring all of that out. I would assume there'd be fixed sizing. For the returns, I will collect the containers from the front door or a bin at the front desk and sanitize them at a commercial kitchen and return them to the food producer.
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cody_coconuts 4y ago

Which areas will you deliver to?

richhomiepran 4y ago
All boroughs of Manhattan I suppose?
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0xbadcafebee 4y ago

Do you have any plans to also handle pickup of compost? The people who want zero-waste might also be interested in composting their odds and ends, but I imagine most NYCers have no place to put compost they generate. You could collect it during each delivery and then sell it to local farmers, who use it to grow the products people buy. Call it "the green circle" or something. Make your logo a green circle with a leaf in it. Diversifies the business model, provides more reason for people to sign up. Now that I think of it more, this is kind of a fortuitous combo. If you get goods in cardboard, keep the cardboard for composting. Keep the compost outside in a dumpster or bins, keep your goods inside in a building. Pay a kid medium wage to cut up the cardboard and mix the compost bins. When it's ready, sell it as a green alternative to chemical fertilizers.

kritiko 4y ago
The department of sanitation is expanding composting to the entire city by 2024. https://www.nyc.gov/assets/dsny/site/services/food-scraps-and-yard-waste-page/composting-residents-organics https://www.nyc.gov/assets/dsny/site/services/food-scraps-an...
halfmatthalfcat 4y ago
I composted for years in NYC and the City has many dropoff sites available. https://www.nyc.gov/assets/dsny/site/services/food-scraps-and-yard-waste-page/nyc-food-scrap-drop-off-locations https://www.nyc.gov/assets/dsny/site/services/food-scraps-an...

agilob 4y ago

Try /r/zerowaste

seltzered_ 4y ago

There was an attempt at a zero waste grocery store in east Austin a decade ago called in.gredients. IIRC they eventually pivoted to being a small deli/restaurant and eventually closed. You may be able to Google around to find the founder who probably has some experiences to share. https://www.austinchronicle.com/daily/food/2018-04-25/damn-it-all-in-gredients-is-closing/ https://www.austinchronicle.com/daily/food/2018-04-25/damn-i... There was also someone recently attempting to build a worker owned co-op: https://vivekmgeorge.medium.com/my-1-lesson-after-eleven-months-of-building-a-worker-owned-co-op-212d2ee13f7c https://vivekmgeorge.medium.com/my-1-lesson-after-eleven-mon...

evancharles 4y ago

You're going to get a ton of skepticism, but I think it's possible in a dense area to find enough people who have enough overlap in the staples they consume who are willing to pay for this. I would try to focus on quality first, proving that you can get super high customer retention and unit margin, before trying to be cost-competitive with a larger grocer.

fortylove 4y ago

Not in NYC, but I wish you the best of luck. Getting ideas like this tried out and tested is important to proving there is a better way to act as responsible stewards. I hope it succeeds!

xyzelement 4y ago

Product manager here - I suspect that zero waste is a weak/negative value proposition. All of the "waste" costs someone something. Companies pay to make those bottles, boxes, etc. The reason they do it is because it's still cheaper and more efficient than the alternative. Even at their scale. So how do you make it valuable at your scale? How much of a premium are your customers going to pay to avoid a milk jug?

richhomiepran 4y ago
I need to figure this out sir.
oh_sigh 4y ago
Perhaps a lot. I live in Boulder and a number of wealthy moms in my social group are all into zero waste, or minimizing waste to the point where they will pay $10-15/gallon for milk. It also helps to justify the price that the milk is sourced locally, because these people are usually cognizant of the carbon footprint from shipping as well.
- lotsofpulp 4y ago
  Assuming those wealthy Boulder moms live in detached single family homes with individual cars, I wonder how much additional carbon footprint of that lifestyle is compared to living in an apartment. I suspect it is orders of magnitude more than local milk in zero waste packaging compared to what you get at Costco.
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  - oh_sigh 4y ago
    A lot of Boulder homes are relatively small because they were built in the 40s-60s for a population with much more modest means. So it isn't rare to see millionaires living in a 1300 SQ ft ranch style home, and driving EVs or riding bakfiets style bikes around toting kids. So, probably still more carbon intensive than city dwellers, but not necessarily as bad as other forms of suburban lifestyles, and that doesn't mean their efforts are for naught.

BlackCherry 4y ago

NYC apartment’s lack of square footage is going to make it super inconvenient to store the containers as you await the next delivery and container pickup.

asdff 4y ago
If they went somewhere when they weren't empty they can just sit there until they are picked up and replaced.

kritiko 4y ago

If it's at all convenient, I would highly recommend joining the Park Slope Food Coop to see the ins and outs of a grocery business at scale. Members are also owners and workers, so you could get a pretty close look at financial statements in addition to seeing how the food comes in from distributors before it gets to the shelf. Even with a focus on sustainability and use of bulk bins for some products, there's a bunch of waste. I am very skeptical that you could truly get to "zero waste." https://www.foodcoop.com/join/ https://www.foodcoop.com/join/

eduction 4y ago
I think the number one thing PSFC does to minimize waste is maintain incredible velocity of sales — much of the “free” member labor is used to constantly replenish shelves by cycling goods off trucks, through the basement, back up the belt and out onto the floor. Incredible sales per sq foot and they are ruthless about cutting items that don’t sell. Of course it helps to be in a densely populated area with a large number of members. Anyway not much rots or spoils on those shelves. Although I sometimes see fruit going bad when shopping but I’m sure the ratio is much better than even most nyc groceries. I will say given the tight space they tend to buy more packaged produce and potential bulk items than certain other stores in more spacious places (I’m thinking of Monterey Market and Berkeley Bowl in Berkeley where items like strawberries and cherries were almost always in big bins because they bought direct from farmers - psfc probably couldn’t do that due to space constraints and the time it takes for shoppers to bag that stuff).

tuxxon 4y ago

Sounds like a good mission with a lot of stuff to do. We can help you with same-day delivery at least on the start. $8 per order (Manhattan, Brooklyn, Bronx, Queens), Shopify app for easy integration. Let me know if you are interested (flot.delivery)

rcme 4y ago

Never bet against convenience.

itake 4y ago

"Zero waste" is misleading. > End the use of plastic in the consumption of food and hygiene products. How is the food transported without plastic? Cars, trucks, and bicycles all use some form of plastic and emit carbon waste when heating the steal and plastic in their construction. Is the food sourced from farmers that do not use plastic in their farm equipment or tarps? If so, how does this impact price and yield?

the_gastropod 4y ago
Lol. This is about the level pedantry I guess I should expect on HN. But... yes. It's obviously a bit of an exaggeration. Like zero-emissions vehicles, "zero waste" is a colloquial expression. Vegans probably eat hundreds of small bugs every year—does that mean they're not really vegan? The point is that it's an effort to approach, as closely as is possible, zero. You'll never reach 0. But you can do a hell of a lot better than status quo.
- gretch 4y ago
  I don't think it's pedantry, I think it's misleading to non-technical consumers, the ones that can't easily differentiate a true fact of your product and an aspirational goal. The damage is that when they find out 'the truth' they're gonna become cynical and jaded, and they'll be forever turned off to the cause that you so dearly care about. You can already see it in the rest of these comments.
- bogomipz 4y ago
  No, it's not pedantry at all. It just sounds like you are not at all familiar with New York City. Delivery services almost exclusively use e-Bikes(which must be charged) and gas powered scooters. Further in New York City you have always been able to walk a few blocks and pick up your own groceries, stick them in your canvas bag and then put the trash in the city provided recycling bins. This actually was the "status quo" before the endless onslaught of vc-backed food delivery services. It still is the status quo for many. Lastly the city also runs a program called ZeroWaste where you can also bring your foods scraps for composting.[1] There are literally hundreds of ZeroWaste drop off locations which are often located in parks and green markets. You can actually pedal a bike in a dedicated bike lane or take the train to get there. [1] https://www.grownyc.org/compost https://www.grownyc.org/compost

iLoveOncall 4y ago

This seems to not be anything more than a mere idea for now, based on your comments. I don't really see the point of sharing your website at this point, where you're months away of delivering your first products (if you ever do, which I wouldn't bet on).

lazzlazzlazz 4y ago

The way I'm interpreting this is "yet another grocery delivery service in NYC, but the differentiator is zero waste". Which is not a great differentiator. Good luck.

mritchie712 4y ago
Seems like a pretty good differentiator to me. Most products differentiate on speed or cost. Amazon, Uber, and DoorDash are going to crush you on those. I doubt any of them will touch zero waste.

diebeforei485 4y ago

I've had negative experiences with zero waste stores. The product is often just sitting there for months in those big transparent containers getting oxidized. And there is always sticker shock. I'm all for reducing waste, but zero waste takes things too far.

xyzelement 4y ago
Yup. All that waste exists for a reason. I suspect when all is said and done, what seems wasteful is the most efficient.

6_6_6 4y ago

zero waste lol

engineer_22 4y ago

I'm not from NYC, I'm from a smaller city in New York. I recently visited Harlem, and I was shocked by the number of delivery drivers zooming around on small motorcycles (scooters). tongue in cheek: you know your city has reached a high standard of human development when everything is delivered to your apartment by a servant on a motorbike.

jsumrall 4y ago

Word of caution since this is posted the same day this news came out about a similar service here in the Netherlands going bankrupt: https://www.nu.nl/economie/6251507/verpakkingsvrije-supermarkt-pieter-pot-verkocht-vanwege-geldproblemen.html https://www.nu.nl/economie/6251507/verpakkingsvrije-supermar...

itronitron 4y ago

I think a better start would be to not sell any food that is delivered to either you or the customer in plastic packaging. Just paper, cloth, metal, and glass. I think you'll be able to reach a larger market that way, and if you are delivering then charge a small fee to take back the empty containers to either recycle or reuse.

elyall 4y ago

Zero Grocery in the Bay, which had the same business model, folded last year. There's probably a lot to learn from them. https://sf.eater.com/2022/3/28/23000037/zero-grovery-delivery-startup-close-unpaid-bills https://sf.eater.com/2022/3/28/23000037/zero-grovery-deliver...

starbase 4y ago

What does "zero waste" even mean? No wasted time or energy? No wasted packaging?

samstave 4y ago

This has been a major area of interest for me for YEARS. I have some really good design ideas. Some questions and thoughts and would like to have a talk with you. Specifically about mason-jar-meals, delivery methods/opportunitunities and market research I hope you have done on this matter... Open? (source Kozmo.com and other delivery service tracking, but also product assembly creation thoughts (PM-ing))

lemax 4y ago

I've seen implementations of this trend in Switzerland at natural markets - I wouldn't exactly call it "zero waste", but some shops are catering to customers who aspire to be more environmentally conscious. For example, products that keep well, e.g. olive oil, liquid shampoo and conditioner are available in taps, and customers can bring their mason jars or the like. Paper or compostable bags for the produce. Grains / nuts available by weight like in old school co-op groceries. I don't think zero waste is feasible for the entire product mix, and we can always wonder what's happening higher up in the supply chain, but some customers definitely enjoy dealing with less waste and will prefer to shop in a store that facilitates this.

nlstitch 4y ago

We just had one called Pieter Pot in The Netherlands declare bankrupt. Read into their story I would say.

mvac 4y ago

For some reason I always see zero waste stores to open with lot of fanfare and then close down after a few months. Even in hip areas, where demand for hipster cafes and vegan restarants seems to be infinite. Not sure why, thought. Maybe zero waste store is one of those ideas that seem so nice, but don't work at all in reality?

eschulz 4y ago
I think they only work in an expensive way. The efficiency of our farm to fridge food economy is based on packaging and transport methods, and those methods are what cause the waste. Many people would love to pay a little more for zero waste, but they experience sticker shock when they see that final price.

dbavaria 4y ago

On-demand delivery does not sound like zero-waste to me?

jadbox 4y ago

There's an awesome shop in Ann Arbor called By the Pound that is like this.