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"Cleaning Up" when compared to spilled milk like the OP says implies that it will be the way it was before. The term is more positive than the reality so I wou
by AdamN 4y ago
"Cleaning Up" when compared to spilled milk like the OP says implies that it will be the way it was before. The term is more positive than the reality so I would personally call it a euphemism.
- tokai 4y agoThats all on your and OPs own feelings of the term. Something being cleaned up will never be mint again. So you could just a well argue that 'cleaning up' points to something being permanently degraded. In the end loose semantic associations are not universal and OPs critique is a personal emotional response that removes focus from the actual problem here.
- corbulo 4y agoI can assure you that word choice is not arbitrary in a shitshow as large as this. Its PR Crisis management 101. Word choice means everything because it can be the difference in accountability. I guarantee you they are hoping for said effect on the 'audience'/public.
- s1artibartfast 4y agoThe irony here is that the company did not use the word cleanup, The reporters did.
- sokoloff 4y agoIf you want people to be angry about the spill, communications that imply the spill is a temporary thing that is/can be "cleaned up" serve to work against that initial anger.