Doesn't surprise me, though. I talked to some E-staff a while ago and they said the CEO wanted a data lake. I asked what for, and they said he didn't know yet.

Doesn't surprise me, though. I talked to some E-staff a while ago and they said the CEO wanted a data lake. I asked what for, and they said he didn't know yet. They just wanted it. So not surprising they'd throw away so much brand recognition.