All the posts I see so far don't mention what I'd consider the main positive need for many employees in large Internet/tech companies. That is essentially local

All the posts I see so far don't mention what I'd consider the main positive need for many employees in large Internet/tech companies. That is essentially localization. Customizing huge website X to deal with a specific large market Y in way that actually picks a reasonable amount of extra dollars that are "on the table" in that market. IDK, how Facebook or Twitter deals with auto sales, where at least US auto market is a whole different world. Things specific to each country, etc.