6 ms·

I’m guessing you didn’t read the article because Avatar made in over 2 billion dollars, exceeding even their expectations, becoming the 6th highest grossing fil

I’m guessing you didn’t read the article because Avatar made in over 2 billion dollars, exceeding even their expectations, becoming the 6th highest grossing film of all time. Or maybe it bombed, beats me.

vondur 4y ago
Once the accounts get to it, it will be shown to have lost money. (I'm referring how movie studios will get financially creative to portray popular movies "losing" money in order not to pay royalties to actors/writers"
- willcipriano 4y ago
  https://en.m.wikipedia.org/wiki/Hollywood_accounting https://en.m.wikipedia.org/wiki/Hollywood_accounting They brought some of the accountants from Hollywood to the bay area and now all equity not owned by the founders or investors mysteriously becomes worthless right before a liquidation event.
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ARandomerDude 4y ago
FTA, Iger's goal is the "return [of] creativity to the center of the company."
- xapata 4y ago
  That makes a good soundbite.
greedo 4y ago
Avatar grossed roughly $3.8B worldwide Avatar 2 has grossed roughly $2B worldwide. None of these figures matter a damn. Gross figures aren't profit. And you need to adjust for inflation. Avatar 2 doesn't even show up in the top 25 all time when you adjust for inflation. If the prod cost for Ava2 is $250 as reported, and marketing is roughly the same, then you're down to $1.5B before all the theaters take their cut. It doesn't mean that Disney netted $1.5B.
- anktor 4y ago
  How is "not even top 25 of all time" an argument. What kind of metric is that, why is that a requirement. A top 100 of all time would be a flop now?
  - greedo 4y ago
    The parent said Avatar (I'm assuming based on the gross $$ that he meant Avatar 2) was the 6th highest grossing.
pleb_nz 4y ago
Isn't that the exception and not the norm with modern Disney?
subsubzero 4y ago
Disney has produced a bunch of duds this year, Avatar and a marvel movie or two were the only two shining stars in a otherwise drab sky. Lets look at Lightyear, a real bomb considering every other Toy Story movie has been a smashing success($220M made against a $200M budget). Or Strange World which did even worse($73M made against a $135-170M budget). Black Panther Wakanda looks like it had a good box office, but when compared against the first movie it did half the returns of its predecessor.
- ben7799 4y ago
  That's a funny one cause Lightyear was a really good movie. In some ways it was a much more mature sci-fi story than most of the big "sci fi" movie franchises.
- monknomo 4y ago
  strange world was really excellent. I never heard about it until it hit the streaming service, and then my kids watching nothing but that for like two weeks straight
deeviant 4y ago
But Avatar doing well doesn't erase the fact that many of their movies and series aren't.
bombcar 4y ago
The quality of Pixar has certainly suffered - the movies have a “sequel direct to DVD” feel vs the amazing blockbuster of ancient days. But theater attendance is way down either way - and streaming make have cannibalized other revenue streams more than people think.
- bentlegen 4y ago
  FWIW, Encanto (Disney Animation, 2021) and Turning Red (Pixar, 2022) were the most streamed movies on any platform for all of 2022 according to Nielsen. Moana (Disney Animation, 2016) was #4. It's debatable whether these films feel like "sequel direct to DVD" or not, but I don't think it's debatable that audiences are watching them. https://www.adweek.com/lostremote/nielsen-top-15-stranger-things-most-streamed-program-2022/71019/ https://www.adweek.com/lostremote/nielsen-top-15-stranger-th...
  - bombcar 4y ago
    Encanto was quite good, Turning Red was Disney quality, not Pixar (I feel). The problem with streaming is that you can stream repeatedly (believe me I know that) without incurring anything additional to Disney but costs. In the "old days" going to see Encanto in theaters would have cost our family easily $80+ - now that's just the cost for Disney+. And we would have gone, but why bother when it's available to stream? They also cannot milk for MORE than the streaming cost/yr. I've noticed a lot of Encanto merchandizing on the clearance aisle, but I don't really have a way to track that.
    - bentlegen 4y ago
      I would argue “ability to stream a 1+ year old movie repeatedly, on demand” is part of what makes keeping your subscription worthwhile. I think Disney intentionally took a lot of family-oriented films and kept them out of theatres during covid (reminder Encanto released in 2021) to avoid the optics of creating super spreader events where children are at the forefront. In their conference call they mention going back to theatrical releases.

vondur 4y ago

Once the accounts get to it, it will be shown to have lost money. (I'm referring how movie studios will get financially creative to portray popular movies "losing" money in order not to pay royalties to actors/writers"

willcipriano 4y ago
https://en.m.wikipedia.org/wiki/Hollywood_accounting https://en.m.wikipedia.org/wiki/Hollywood_accounting They brought some of the accountants from Hollywood to the bay area and now all equity not owned by the founders or investors mysteriously becomes worthless right before a liquidation event.

deleted 4y ago

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deleted 4y ago

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ARandomerDude 4y ago

FTA, Iger's goal is the "return [of] creativity to the center of the company."

xapata 4y ago
That makes a good soundbite.

greedo 4y ago

Avatar grossed roughly $3.8B worldwide Avatar 2 has grossed roughly $2B worldwide. None of these figures matter a damn. Gross figures aren't profit. And you need to adjust for inflation. Avatar 2 doesn't even show up in the top 25 all time when you adjust for inflation. If the prod cost for Ava2 is $250 as reported, and marketing is roughly the same, then you're down to $1.5B before all the theaters take their cut. It doesn't mean that Disney netted $1.5B.

anktor 4y ago
How is "not even top 25 of all time" an argument. What kind of metric is that, why is that a requirement. A top 100 of all time would be a flop now?
- greedo 4y ago
  The parent said Avatar (I'm assuming based on the gross $$ that he meant Avatar 2) was the 6th highest grossing.

pleb_nz 4y ago

Isn't that the exception and not the norm with modern Disney?

subsubzero 4y ago

Disney has produced a bunch of duds this year, Avatar and a marvel movie or two were the only two shining stars in a otherwise drab sky. Lets look at Lightyear, a real bomb considering every other Toy Story movie has been a smashing success($220M made against a $200M budget). Or Strange World which did even worse($73M made against a $135-170M budget). Black Panther Wakanda looks like it had a good box office, but when compared against the first movie it did half the returns of its predecessor.

ben7799 4y ago
That's a funny one cause Lightyear was a really good movie. In some ways it was a much more mature sci-fi story than most of the big "sci fi" movie franchises.
monknomo 4y ago
strange world was really excellent. I never heard about it until it hit the streaming service, and then my kids watching nothing but that for like two weeks straight

deeviant 4y ago

But Avatar doing well doesn't erase the fact that many of their movies and series aren't.

bombcar 4y ago

The quality of Pixar has certainly suffered - the movies have a “sequel direct to DVD” feel vs the amazing blockbuster of ancient days. But theater attendance is way down either way - and streaming make have cannibalized other revenue streams more than people think.

bentlegen 4y ago
FWIW, Encanto (Disney Animation, 2021) and Turning Red (Pixar, 2022) were the most streamed movies on any platform for all of 2022 according to Nielsen. Moana (Disney Animation, 2016) was #4. It's debatable whether these films feel like "sequel direct to DVD" or not, but I don't think it's debatable that audiences are watching them. https://www.adweek.com/lostremote/nielsen-top-15-stranger-things-most-streamed-program-2022/71019/ https://www.adweek.com/lostremote/nielsen-top-15-stranger-th...
- bombcar 4y ago
  Encanto was quite good, Turning Red was Disney quality, not Pixar (I feel). The problem with streaming is that you can stream repeatedly (believe me I know that) without incurring anything additional to Disney but costs. In the "old days" going to see Encanto in theaters would have cost our family easily $80+ - now that's just the cost for Disney+. And we would have gone, but why bother when it's available to stream? They also cannot milk for MORE than the streaming cost/yr. I've noticed a lot of Encanto merchandizing on the clearance aisle, but I don't really have a way to track that.
  - bentlegen 4y ago
    I would argue “ability to stream a 1+ year old movie repeatedly, on demand” is part of what makes keeping your subscription worthwhile. I think Disney intentionally took a lot of family-oriented films and kept them out of theatres during covid (reminder Encanto released in 2021) to avoid the optics of creating super spreader events where children are at the forefront. In their conference call they mention going back to theatrical releases.