Startups often underprice their products/services. They discover pricing improvements through experiments, experience and willingness-to-pay surveys. Some try a

Startups often underprice their products/services. They discover pricing improvements through experiments, experience and willingness-to-pay surveys. Some try advanced techniques like bundling products. All of the above benefits from flexibility. One could argue the opposite of your assertion: startups may fail because they dont change their pricing and packages. Here’s a citation on underpricing: https://www.ycombinator.com/library/7M-most-startups-are-undercharging https://www.ycombinator.com/library/7M-most-startups-are-und...