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Trey Parker and Matt Stone’s deep fake company announces $20M investment
- reidjs 4y agoDisclaimer I’ve never worked in film or TV. This may have potential for a smaller indie filmmakers. Have any celebrity cameo for cheap in your budget film. I like that this technology has the potential to lower the value of being a Hollywood mega superstar.
- CSMastermind 4y ago> I like that this technology has the potential to lower the value of being a Hollywood mega superstar. Why would it lower the value of being a Hollywood mega superstar? If anything wouldn't it increase the value of being one? Because now Megastar Jim Bob Jones or whoever can "appear" in hundreds of movies a year and collect checks from all of them for using their likeness. Instead of those roles going to smaller actors who would presumably get the part today. Also it makes the value of that mega superstar more valuable because their deepfake won't age nor will it be encumbered by their death. We could start seeing Marilyn Monroe in movies again. And if you're someone like Brad Pitt, it means suddenly you have an entirely new revenue stream from licensing your likeness for years, decade, etc.
- User23 4y agoBecause you prompt the AI to generate Chad Britt who looks and sounds an awful lot like Brad Pitt, but not enough so to infringe on his likeness rights.
- strulovich 4y agoIf your intention is for people to confuse this person with Brad Pitt then you already have issues that will probably get to court, at least for the first few times to be decided should this be legit or no.
- pessimizer 4y agoNot a chance. Blurred Lines lost a copyright case for seeming like it could have been a Marvin Gaye song. You won't be able to use Chad Britt unless it is a satire of Brad Pitt that every judge thinks is funny.
- PaulDavisThe1st 4y agoQuite a bit of that judgement is slowly being unwound and walked back. Doesn't mean you're wrong about likeness cases, but the Blurred Lines/Gaye ruling is far from canon at this point.
- fzzzy 4y agoIt was an absolutely terrible judgement. It only happened that way because it was a jury. The law doesn't justify it.
- oneeyedpigeon 4y agoSongs are copyrighted. Are faces?
- schrijver 4y agoYes. Well, not copyrighted, exactly, but one gets to control the commercial exploitation of ones likeness. https://en.wikipedia.org/wiki/Personality_rights https://en.wikipedia.org/wiki/Personality_rights
- oneeyedpigeon 4y agoWouldn't it come down to proof of intent to exploit? Surely an actor who happens to look like Brad Pitt can't be prevented from working in the film industry on that basis alone? I agree that calling themselves Britt Pad or whatever might be crossing the line!
- toss1 4y ago
- mritchie712 4y agoIt's already gone past indie film makers. Kendrick Lamar[0] used it in his last video. https://www.youtube.com/watch?v=uAPUkgeiFVY https://www.youtube.com/watch?v=uAPUkgeiFVY 0 - Regarded as one of the greatest rappers of all time, multiple Grammy Awards.
- illwrks 4y agoDoes that not devalue the celebrity? If they are everywhere then they become tiresome and then the next new one comes along
- jefftk 4y agoYou'd still need to pay the celebrity for the right to use their image: https://en.wikipedia.org/wiki/Personality_rights https://en.wikipedia.org/wiki/Personality_rights I think it mostly lowers the value of being the next tier down, since the mega stars would no longer be limited by hours in the day.
- jonny_eh 4y agoPrevious discussion: https://news.ycombinator.com/item?id=34081302 https://news.ycombinator.com/item?id=34081302 Here's a music video they made: https://www.youtube.com/watch?v=uAPUkgeiFVY&t=1m40s https://www.youtube.com/watch?v=uAPUkgeiFVY&t=1m40s
- josephd79 4y agoWow. That’s crazy. Hard to tell they’re fakes if it wasn’t disclosed.
- ShredKazoo 4y agoDo they have to pay royalties to the people whose faces they use?
- 1letterunixname 4y agohttps://www.lawinfo.com/resources/intellectual-property/a-guide-to-using-celebrity-names-and-likeness.html https://www.lawinfo.com/resources/intellectual-property/a-gu... I think there's a legal case to be made about a virtual unlicensed use of a celebrity depending on if it's satire or intends to take away their income without their permission. An example would be not paying Fred Astaire's estate for his likeness in virtual productions that recreate him.
- brailsafe 4y agoDamn that was a trip
- ElijahLynn 4y agoI watched that video but couldn't tell what part was supposed to be Deep Faked. EDIT: I see now from a comment, the face does change. I actually didn't watch it but just skipped through parts of it and didn't notice the transitions because every time I skipped I ended up back on Kendrick, lol. 0:00 - Kendrick Lamar 1:44 - OJ Simpson 1:54 - Kanye West 2:08 - Jussie Smollett 2:44 - Will Smith 4:00 - Kobe Bryant 4:22 - Nipsey Hussle source comment: https://www.youtube.com/watch?v=uAPUkgeiFVY&lc=UgzjbAGLK8NGZUDIcix4AaABAg https://www.youtube.com/watch?v=uAPUkgeiFVY&lc=UgzjbAGLK8NGZ...
- Waterluvian 4y agoSassy Justice was fun despite being a slightly low quality deep fake compared to recent standards. I liked it because it was the joke, rather than trying not to draw attention to the fact that it’s all fake.
- haunter 4y agoI mean their Trump was pretty good, but it was more like the voice that was spot on https://www.youtube.com/watch?v=9WfZuNceFDM&t=560s https://www.youtube.com/watch?v=9WfZuNceFDM&t=560s
- pessimizer 4y agoThe voices were deepfaked too (over an impression), I think.
- Waterluvian 4y agoI believe it was just Serafinowicz doing an impression.
- ramesh31 4y ago> I liked it because it was the joke, rather than trying not to draw attention to the fact that it’s all fake. Same thing they did with South Park (and Team America). It allows for more comedic freedom because you can always fall back on the defense of "this is just some stupid crappy thing, how could you possibly ever take it seriously".
- soiler 4y agoNot a harmless technique. Similar to the assholes we all know who say "Can't you take a joke?" after saying some really mean shit and then laughing at the victim.
- CharlesW 4y ago> Not a harmless technique. I believe the parent commenter's point is that nobody is going to confuse these caricatures for the actual people. There will be many nefarious uses for this technology, but this is not one of them.
- JumpCrisscross 4y agoParker and Stone were pioneers in using CGI–originally, Maya–to dramatically compress animation's reaction time. Deep Voodoo makes sense as a continuation of that trend into the voice acting and realistic animated domains.
- ttoinou 4y agoWhat CGI they did exactly ?
- deleted 4y ago[deleted]
- filoleg 4y agoPretty much the entirety of South Park series, minus the pilot episode (which still used real construction paper). It became increasingly obvious with time, as they started doing a lot of interesting things in later seasons that aren't really suited for non-CGI, like smooth camera angle rotations around the scene, complex special effects, etc. While in the beginning, it was mostly for the sake of making it more efficient and simpler to produce an episode.
- twosdai 4y agoMinor correction I think many of the first season episodes are still using construction paper. You can occasionally see their hands appear in frames. But yeah after the early episodes / seasons it's cgi
- filoleg 4y ago> Minor correction I think many of the first season episodes are still using construction paper. Thanks for clarifying, good point. I should've been more clear in my original comment, because I meant to say that the pilot used real construction paper only (with no CGI), not that construction paper wasn't used at all after that.
- 4y ago
- post_break 4y agoDeep fake voices are getting crazy. Match that with deep fake video. nsfw https://www.youtube.com/watch?v=lKGPhaVluvQ https://www.youtube.com/watch?v=lKGPhaVluvQ
- trevoristall 4y agoWow that’s quite convincing!
- tiahura 4y agoIt seems odd that the money is coming from CAA. Shouldn’t they be opposed to deepfakes?
- chatmasta 4y agoThere is a difference between deepfakes that are openly marketed as such, and deepfakes which are maliciously promoted as being real videos. The movie industry in general stands to benefit the most from deepfakes. Imagine making a movie without paying any cast? Or bringing dead actors back for new roles? There are plenty of legitimate use cases for deepfakes. At first glance it seems that actors would be the first victims here, and so you wouldn't expect CAA (an agency representing actors) to invest money into a technology that could replace them. But I think it's more complicated than that. Deepfakes won't "replace" actors - certainly not any time soon - but will complement them and serve as a multiplier for their image. Angelina Jolie can license her likeness, and directors can make a movie with a deepfake Jolie. She gets paid for doing no work. The A-listers will be fine. The first victims will be the talent that's cast as extras and minor supporting roles. There wont be much of a market for deepfake clones of them, and eventually some A-lister or entirely synthetic deepfakes will crowd them out of their jobs.
- CyberDildonics 4y agoYou're assuming people are going to deepfake actors on to other people instead of their younger versions on to themselves.
- marcusverus 4y agoThe relevant problem agencies face is that their products have a shelf life. If you're Tom Cruise's agent, why wouldn't you want to extend his career indefinitely?
- oneoff786 4y agoWell if you’re Tom Cruise’s agent you get a commission for the work Tom Cruise does. Not his likeness.
- benatkin 4y agoI want to see derp fakes. Like https://www.reddit.com/r/taxiderpy/ https://www.reddit.com/r/taxiderpy/
- jasmer 4y agoTechnology needs creative minds to make it work meaningfully, they have an excellent track record here and deserve this. I wouldn't want to be Tom Cruise right now ...
- ushakov 4y agoThere's also this by ITV: https://www.itv.com/watch/deep-fake-neighbour-wars/10a2895/10a2895a0001 https://www.itv.com/watch/deep-fake-neighbour-wars/10a2895/1...
- CharlesW 4y ago“The ‘South Park’ Guys Break Down Their Viral Deepfake Video”: https://archive.is/mkcw1 https://archive.is/mkcw1
- kennethologist 4y agoThis is a great business potentially. Imagine Denzel Washington or Brad Pitt "selling" rights to their likeness even when they are 80 or 90 or dead. We would still be able to watch new movies with them starring. Same for music artists. Why stop there same for our loved ones. Feels and sounds weird on first pass but this has significant applications.
- xiaolingxiao 4y agoA movie express this exact scenario: https://m.imdb.com/title/tt1821641/ https://m.imdb.com/title/tt1821641/ The funny thing is that th book it’s based on satirizes the falsehood of Soviet communism, the movie satirizes the falsehood of consumer culture as an opioid.
- maxerickson 4y agoNothing good about a sclerotic, ossified society.