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Seems like anti-tracking by Apple had a tangible impact on their business -- revenue down from last year.
by michaericalribo 4y ago
Seems like anti-tracking by Apple had a tangible impact on their business -- revenue down from last year.
- whateveracct 4y agoSounds like it works then! Glad I always press "Ask App Not to Track"
- el_nahual 4y agoobjectively this means you still get ads just less releavnt ones, no? It's not like the button says "Don't show me ads."
- dangwhy 4y ago> objectively this means you still get ads just less releavnt ones, no? business might choose to not show ads at all vs showing irrlevent ads. Surely there is a downside and risk to showing ads, a risk that cannot be taken willy nilly.
- Gigachad 4y agoLess targeted ads are less likely to psychologically manipulate me in to spending money. I'd like an option to only show me ads I have no chance of spending money for.
- timeon 4y agoLess relevant are better if you do not like ads. It is bit easier to filter them out of the mind.
- larnik 4y agoI hate ads. Used AdBlocker since ~2005 when I was in middle school and first got internet. If I'm going to see ads, they better be relevant.
- fshbbdssbbgdd 4y agoThe main effect of that button is blocking the measurement of whether your ad click turned into a purchase, which is important because pricing ads based on conversions is more efficient than charging for impressions or clicks. “Relevant” ads are sort of a red herring. Ad personalization matters, but commercially it’s less important than conversion measurement. Notably, Apple asks for permission before showing personalized ads, but never asks for permission to track conversions (while blocking competitors from tracking conversions by default).
- whateveracct 4y agoExactly - they are way easier to ignore! It speaks to how good targeted adtech is. When I don't give them unlimited access to my metadata, the ad quality plummets. They really can give you "good" ads if you let them. But now they have to waste money on untargeted ads for me lmao.
- mensetmanusman 4y agoYeah it’s huge. Lots of small niche businesses in our area lost their route for finding new customers (General advertising too expensive for their market demo.).
- ericmay 4y agoYikes. Good lesson learned for them there I hope.
- mensetmanusman 4y agoThe philosophical lesson is that certain businesses just can’t exist without targeted advertisements, and that society might decide that is a price they are willing to pay.
- blululu 4y agoThis feels like a cheap take. Consider any number of small businesses just starting out (a local juice bar, a fitness service, a mobile app, a game...). They have a good product that makes their customers happy. The problem is they only have 5 customers and that won't pay the bills. They could hope that they just get lucky and people just discover them (it happens but its rare), or they can go out and promote their product. So they invest in marketing and sometimes this means buying ads. Can this business exist without targeted ads? Of course it can, but the odds are stacked against them. Saying they can't exist is an exaggeration.
- mensetmanusman 4y agoIf it’s not targeted but only 1/10000 people would be interested, general advertising could be too expensive.
- rubidium 4y agoFor local businesses, direct mail, signage, and door to door is still totally an option.
- odood 4y agoLet's see if Apple's own ad program will step into that void it created.
- bdhe 4y agoFunny how that works. How is Apple's ad platform doing these days? Does anyone know?
- disgruntledphd2 4y agoWeird, isn't it. Apparently it's growing significantly (it'll be interesting to see what they say on their earnings calls).
- threeseed 4y ago* Meta runs an ad platform for their channels e.g. Instagram, Facebook. * Apple runs an ad platform for their channels e.g. News+, App Store. Each platform is tuned for the requirements, datasets etc unique to their own channels and you can't just drop one platform in another company.
- blsapologist42 4y agoRevenue increased (very slightly) on a constant currency basis
- HDThoreaun 4y agoCost per ad down 22% this quarter. Hard to say how much is the apple change versus other headwinds, but it definitely seems significant.
- chaostheory 4y agoThis is why I don’t understand people who are criticizing the pivot. Why focus on revenue that won’t be there if you don’t have your own dedicated hardware platform? Yes, XR as a whole has a long way to go still, but it’s obvious that it’s the future