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I mean, how much would a feed of podcasters’ syndication cost? I guess that’s not really a thing, but it’s gotta be cheap if you’re sharing some portion of rev

• dylan604 4y ago
  >I mean, how much would a feed of podcasters’ syndication cost? That's like asking how long is a piece of string? How much is part of negotiations. The more people following, the higher the number. The larger the ego of the podcast producer(s), the higher the number. The more desperate the radio op is, the higher the number. If the podcaster has a set price tag type of licensing, then they must be new or are very naive or just don't feel like negotiating. In content licensing, you always shoot high in negotiations. If they come back with a yes on the first offer, you learn to shoot even higher the next time as you're leaving money on the table. If they do the more natural response of a much lower counter, then you get to play the traditional game. If they are someone so big of a broadcaster that they come in with an offer, never accept on first offer either. Always make them provide at least a second offer.* *I'm not a professional anything in this regard, so don't take the word of rando inteweb person. Talk to your lawyers regarding licensing offers. I'm just someone who has been near/around these things for a long time.