> Post will be unfairly forced to continue investing in its new OK GO! brand while under the constant threat of unfounded future litigation by defendants,” the

> Post will be unfairly forced to continue investing in its new OK GO! brand while under the constant threat of unfounded future litigation by defendants,” the cereal company wrote in its lawsuit. Making Kafka proud! > And he made particular mention that the band had even previously worked with Post itself, releasing a series of promotional videos for Honey Bunches of Oats back in 2011. This is not going to end well for Post. They had a previous business relationship, and then they proactively sue the band to use their name. If they didn't have a previous relationship, it could be argued that they could file with the court that the two were distinct enough that each could use "Ok Go". But now they are kinda fsckd.