(for those curious about Google Ads history, Eric Veach is the one who proposed second-price; I believe he was unaware of its previous existence when he did).

(for those curious about Google Ads history, Eric Veach is the one who proposed second-price; I believe he was unaware of its previous existence when he did). https://en.wikipedia.org/wiki/Eric_Veach https://en.wikipedia.org/wiki/Eric_Veach