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> Oh and the real masters of this business model? Well they don't bother SELLING the leads to contractors, they will quite literally start their own company and
by anamexis 4y ago
> Oh and the real masters of this business model? Well they don't bother SELLING the leads to contractors, they will quite literally start their own company and will hire their own plumbers, electricians, concrete crews, etc to squeeze as much profit as possible.
Now, this part is funny. It's come full circle to a legitimate business. (Kind of)
- ryandrake 4y agoReminds me of the Key And Peele “Bank Heist” sketch[1]. 1: https://youtu.be/jgYYOUC10aM https://youtu.be/jgYYOUC10aM
- aaronharnly 4y agoYes! Or the Mitchell & Webb farming sketch: https://youtu.be/_pDTiFkXgEE https://youtu.be/_pDTiFkXgEE
- lubujackson 4y agoKind of the same path Google attempted with SEO spam, making the easiest path to success actually producing content people spend time on and link to. Of course, this has devolved into the "life story before the recipe" sites that have become the shining failure of what can go wrong by focusing on these metrics.
- hollerith 4y agoThe incentive to put the story on the page along with the recipe comes not from Google, but rather from US copyright law, which has decided that a plain recipe is not copyrightable; there has to be some "personal expression".
- 0cVlTeIATBs 4y agoIs prepending useless text an attempt to stop copying of the recipe, or is there another incentive (besides SEO)?
- hollerith 4y agoIt is an attempt to stop copying of the recipe by allowing the site owner to sue the copiers for copyright infringement, which is not possible -- at least in the US -- for plain recipes.
- anamexis 4y agoThis doesn't make sense to me. Isn't the recipe itself still not subject to copyright law? What is the benefit to the creator to adding the personal expression portion?
- hollerith 4y agoNo: that's the point: copyright law says that a plain recipe is not copyrightable -- i.e., if I copy your recipe, you cannot sue me for copyright infringement unless the recipe is mixed in with your opinions and subjective perceptions and such.
- anamexis 4y agoRight, I get that, but the thing people value (I think) is the recipe itself, which is also the part that can be copied (when separated from the opinions and subjective perceptions, which I suspect most people don't care about).
- deleted 4y ago[deleted]
- urbandw311er 4y agoThis was my thinking too! It’s less shady and more a simple reinvention of the marketplace model. The shady bit is the fake reviews and also an element of “fake it til you make it” So they’ve also reinvented the trad VC-backed business model!