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Amazon doesn’t have any employee match programs, but they had AmazonSmile. This matched their Customer Obsession leadership principle in a very smart way. Rathe
by fnordpiglet 4y ago
Amazon doesn’t have any employee match programs, but they had AmazonSmile. This matched their Customer Obsession leadership principle in a very smart way. Rather than making their charitable giving be directed by a foundation or employees, it let customers decide what mattered to them.
They highlight their charitable programs as a way of justifying the end of the Smile program. But those existed when Smile existed. It’s not a zero sum game as they imply. They took away an avenue customers got value out of, probably disproportionate to the value the charities received frankly, and that’s the end of the story. A sad day for customer obsession.
- astrange 4y agoWell, it let customers decide as long as those customers enabled ads on their phone, remembered to visit smile.amazon every time, and re-enrolled in the program every year when it turned itself off. It was pretty clearly designed to stop you from using it.
- jxramos 4y agowhat's this bit about re-enrolling? You had to reenroll your charitable organization you wanted to contribute to each year?
- fnordpiglet 4y agoI’m not sure what you’re talking about. Other than ordering from smile, which was admitted a naked attempt to drive down use, none of what you said occurred to me. I’ve been using smile since it started.
- astrange 4y agoYou absolutely had to re-enroll something… https://smile.amazon.com/b?ie=UTF8&node=15576745011 https://smile.amazon.com/b?ie=UTF8&node=15576745011 Ah, looks like it was only for the phone app. It makes you re-enroll twice a year. On the website of course you have to remember to go there every time, unless you got a browser extension.
- Dylan16807 4y agoAnd you had to keep app notifications turned on. You're completely right.
- MrStonedOne 4y ago[dead]