3 ms·

> So advertisers know that there's no hope for these issues to be fixed anymore, and are now leaving the platform. Having worked in adtech for a while the more

> So advertisers know that there's no hope for these issues to be fixed anymore, and are now leaving the platform. Having worked in adtech for a while the more likely scenario is that lots of companies have turned off their ad spend. That isn’t “leaving”, ad spend is volatile coming and going with many motivations is not uncommon. Pausing your campaigns because the ad publisher is a bit broken isn’t permanent. And whatever is “said” isn’t to be trusted, you won’t get real numbers from a private company and rumors. No doubt there was a big dip around the takeover, but the only thing I’ve heard is a few people complaining about the increased number of ads. Probably some advertiser tools were broken and the people who’d been talking to those advertisers had been fired, but those are all temporary. Advertisers aren’t going to take some great moral stand unless there’s a clear reason that can be traced back to customers, disliking elon isn’t one of those things.

pavlov 4y ago
> “Probably some advertiser tools were broken and the people who’d been talking to those advertisers had been fired, but those are all temporary.” How is that temporary if — as it appears — the new management has fired the engineering teams which developed the ad tools, and also has no intentions of hiring more people to replace those ad sales teams?
- colechristensen 4y ago
  Is it not obvious? Are you suggesting that Twitter is not going to have developers work on ad tools any longer? Are you suggesting that sales and customer relations for advertisers are just no longer going to be jobs that anyone does and Twitter is going to just hope and pray they get ad money? Yes lots of reorganization happens, lots of jobs were lost, but, duh, the work is still going to be done, even if there is a re-org gap.
  - pavlov 4y ago
    And when do you think that’s going to happen? The new owner seems fundamentally uninterested in selling ads or hiring anyone who knows how that world works. Instead he’s hoping to turn it into a subscription service that also gets a cut of user-to-user payments made on the platform.
  - marcosdumay 4y ago
    > Are you suggesting that Twitter is not going to have developers work on ad tools any longer? Hum... I'm not the GP, but pretty much that. Yes. If they have been broken by weeks, the team working on it was fired, no replacement has been brought yet, and it's the one big interface with the people paying money to the company, then it's a good bet that management either doesn't care about money or can't fix the problem.

pavlov 4y ago

> “Probably some advertiser tools were broken and the people who’d been talking to those advertisers had been fired, but those are all temporary.” How is that temporary if — as it appears — the new management has fired the engineering teams which developed the ad tools, and also has no intentions of hiring more people to replace those ad sales teams?

colechristensen 4y ago
Is it not obvious? Are you suggesting that Twitter is not going to have developers work on ad tools any longer? Are you suggesting that sales and customer relations for advertisers are just no longer going to be jobs that anyone does and Twitter is going to just hope and pray they get ad money? Yes lots of reorganization happens, lots of jobs were lost, but, duh, the work is still going to be done, even if there is a re-org gap.
- pavlov 4y ago
  And when do you think that’s going to happen? The new owner seems fundamentally uninterested in selling ads or hiring anyone who knows how that world works. Instead he’s hoping to turn it into a subscription service that also gets a cut of user-to-user payments made on the platform.
- marcosdumay 4y ago
  > Are you suggesting that Twitter is not going to have developers work on ad tools any longer? Hum... I'm not the GP, but pretty much that. Yes. If they have been broken by weeks, the team working on it was fired, no replacement has been brought yet, and it's the one big interface with the people paying money to the company, then it's a good bet that management either doesn't care about money or can't fix the problem.