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I'm actually pretty curious how Acxiom's identity verification let this through. It would have been trivially easy to see that the match rate against real huma
by bpodgursky 4y ago
I'm actually pretty curious how Acxiom's identity verification let this through. It would have been trivially easy to see that the match rate against real human beings was close to 0%. None of the name + city pairs would match except through random chance... this would have stuck out like a sore thumb against any consumer database.
I'm a little surprised JPMC isn't publicly pushing Acxiom hard on this...
- thelittlec 4y agoI interpreted it as Acxiom only looking at a few key points that they were told to do such as confirming that there were 4.3M rows/users. You would think that they would identity match and spot check a sample...