I love Strava. It's a shitty app. It's missing many simple features. It doesn't even do GPS reading right (segments are often cut out extended at the end/beginn

I love Strava. It's a shitty app. It's missing many simple features. It doesn't even do GPS reading right (segments are often cut out extended at the end/beginning of the activity). It does segment matching incorrectly (matches to the first recorded activity of the segment creator instead of matching to averaged matched runs). Route creator is terrible. You can't even change the place the circular route starts at. There are many more little quirks, some straight up terrible programming and failure to implement obvious cool features. It's great only because of massive community. Heatmaps (the killer feature besides segments), ability to see what routes other people ride, segments. Those are simple uses of content the users provide which makes it great and let you discover routes, meet people and have a little competition. If we had some kind of way to export the data to another project and wouldn't need to go through the minefield of patents then a leaner start up could easily take its place. Maybe it's not a billion dollar niche yet but a few hundred million market for a team of a few good programmers could be good enough to give it a shot.